How to Maximize Your LinkedIn Pulse Benefits

LinkedIn Pulse has been around for a while. It has proven its effectivity in enhancing one’s professional profile by sharing of valuable content by the users. It has also developed brands, especially with its connectivity with industry influencers. It has also brought information and more intelligent insights and angles to various industries. Given all these benefits, …

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3 Reasons Why You Should Join LinkedIn Groups

A lot of people have mentioned the desire to join LinkedIn groups, without having a clue what it really is. To start off, LinkedIn is basically a large database of professionals. It’s a social platform that standardizes information that’s been entered by its users into already defined categories. Besides being just a large database of …

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What’s New and How to Best Use The LinkedIn Mobile App

With its new upgrades in line, the all new LinkedIn Mobile App has generated a big roar, enticing everyone, both new and old users, to check them out and try it on for size. With new features and even a revamp on their overall look, eager business owners and professionals are now turning into the …

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How to Leverage LinkedIn Groups to Grow Your Business

Will LinkedIn Groups help your business? Founded in 2002 and launched the year after, LinkedIn is a prominent online networking site that offering a real-world representation of professional relationships, both local and international. It creates an online world connected by real work connections that provide professionals – both employee and employer – an easy way …

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Social Media: How It Came About

Imagine a life without social media. Imagine how difficult and expensive it must have been to keep in touch with family and friends. Imagine how difficult it would be to relay news and information to all parts of the globe. Social media has become an integral part of every person’s life. Social media are the …

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9 Ways to Optimize Your Social Media Posts for Mobile

Mobile is no longer just an option when it comes to marketing. Optimizing your social media posts for mobile is really important. You should start doing this if you want higher user engagement and better sales conversion for your brand. Creating mobile ready content goes beyond the resizing of images or the shortening of the …

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How to Use LinkedIn Pulse To Drive Traffic To Your Blog

LinkedIn Pulse is the self-publishing platform created for the biggest professional network on the internet these days.  It used to be an exclusive club that became the influencer’s program for 500+ chosen experts of their field.  Pulse gives the potential for specialized targeting and a wider audience. Since it was acquired by LinkedIn in 2013, …

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Demystifying LinkedIn Ads

Have you tried using LinkedIn Ads? LinkedIn ads are self-service advertising fixes that allow you to place business ads on specific pages on the LinkedIn website. You can shortlist your target audience by any of these requisites: job function, title, industry, gender, age, seniority, geography and LinkedIn group. You can create your own budget and …

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The Beginner’s Guide To Choosing The Best Social Network For Visual Content

How can a social platform play a significant role in distributing your content? When introducing a new product or service; it is not as easy as it seems, especially that competition is rather stiff. Your content tells your future customers what your brand is really all about. Now how can you let other people know what …

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SlideShare and LinkedIn Marketing: How to Use the Two Platforms to Grow Your Business

Are you using SlideShare, rebranded as LinkedIn SlideShare, and LinkedIn marketing to grow your business? If you answered “No,” you don’t know what you’re missing out on. Back in 2012, LinkedIn bought SlideShare for $119 million. Why did LinkedIn buy the smaller company for so much money? The answer is simple: SlideShare is the YouTube …

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