7 Ingredients You Need For an Amazing LinkedIn Summary

In virtually every field, the job market has become more competitive. Having the right connections matters more now than ever. Since LinkedIn has emerged as the premier place to network with other professionals, you’ll want to begin by creating an impressive, professional summary there. Your summary should be easy to read. It should clearly describe …

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Why LinkedIn Is the Best Social Media for Personal Branding

Everyone’s on Facebook. When you want to develop a personal brand, that’s where you should be. Plus, Twitter and Instagram. In addition to being active on these social media networks, you also engage in blogging and other activities that help you build authority. Is there something you’re missing? LinkedIn! If you’re already too busy developing …

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How to Maximize Your LinkedIn Pulse Benefits

LinkedIn Pulse has been around for a while. It has proven its effectivity in enhancing one’s professional profile by sharing of valuable content by the users. It has also developed brands, especially with its connectivity with industry influencers. It has also brought information and more intelligent insights and angles to various industries. Given all these benefits, …

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3 Reasons Why You Should Join LinkedIn Groups

A lot of people have mentioned the desire to join LinkedIn groups, without having a clue what it really is. To start off, LinkedIn is basically a large database of professionals. It’s a social platform that standardizes information that’s been entered by its users into already defined categories. Besides being just a large database of …

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What’s New and How to Best Use The LinkedIn Mobile App

With its new upgrades in line, the all new LinkedIn Mobile App has generated a big roar, enticing everyone, both new and old users, to check them out and try it on for size. With new features and even a revamp on their overall look, eager business owners and professionals are now turning into the …

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How to Leverage LinkedIn Groups to Grow Your Business

Will LinkedIn Groups help your business? Founded in 2002 and launched the year after, LinkedIn is a prominent online networking site that offering a real-world representation of professional relationships, both local and international. It creates an online world connected by real work connections that provide professionals – both employee and employer – an easy way …

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Social Media: How It Came About

Imagine a life without social media. Imagine how difficult and expensive it must have been to keep in touch with family and friends. Imagine how difficult it would be to relay news and information to all parts of the globe. Social media has become an integral part of every person’s life. Social media are the …

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9 Ways to Optimize Your Social Media Posts for Mobile

Mobile is no longer just an option when it comes to marketing. Optimizing your social media posts for mobile is really important. You should start doing this if you want higher user engagement and better sales conversion for your brand. Creating mobile ready content goes beyond the resizing of images or the shortening of the …

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How to Use LinkedIn Pulse To Drive Traffic To Your Blog

LinkedIn Pulse is the self-publishing platform created for the biggest professional network on the internet these days.  It used to be an exclusive club that became the influencer’s program for 500+ chosen experts of their field.  Pulse gives the potential for specialized targeting and a wider audience. Since it was acquired by LinkedIn in 2013, …

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Demystifying LinkedIn Ads

Have you tried using LinkedIn Ads? LinkedIn ads are self-service advertising fixes that allow you to place business ads on specific pages on the LinkedIn website. You can shortlist your target audience by any of these requisites: job function, title, industry, gender, age, seniority, geography and LinkedIn group. You can create your own budget and …

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