How Visual Content Dominates Social Media And How to Leverage This For Your Brand

As a marketing professional, it’s part of our blood to notice trends and embrace them with open hands. 2016 saw visual communication platforms blossom and the recent mammoth IPO of Snap Inc. bears testament to the growing significance of visual communication. Whether you’re in B2C, B2B or personal marketing, visual communication is quickly becoming a …

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7 Most Common Social Media Marketing Mistakes Startups Should Avoid

Whether you are thinking of starting a social media marketing business or seeking to sell any other types of products or services, here are seven social media mistakes to avoid. If you follow our advice, it could improve your chances of success. Welcome to the social media marketing world 2017! #1 Going All-In With the …

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5 Best Kept Secrets for Successful Social Media Marketing

Social media has now evolved into one of the most important marketing platforms in contemporary business. Most of the social networks started as avenues to connect family and friends but today even the largest global brands are scrambling to get a piece of the big market. With over 2.3 billion users on social media according …

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How To Write Posts That Go Viral On Social Media

Copywriting is an art, and that’s certainly true of writing for social media. As it’s seemingly so difficult, how is it that so many posts end up going viral on social media? The secret is that it isn’t actually that hard. If you make some tweaks to how you write your posts, you’ll convince your …

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How To Make Your Business Successful With Social Media

Social media is an essential tool for any business in the modern world. However, as with any tool, it must be used in the correct manner if it is to work well. You have to get to know your audience and what they are looking for. Here are some effective ways to promote your business …

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Things To Consider When Scaling Up Social Media

Scaling a social media marketing operation can be a daunting task. There are no right answers. There is no clear path on how to grow your operation. However, many marketers have achieved social media excellence and reached their goals by scaling their social media marketing. In this article, we are going to consider why you …

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Here is How Social Media Strategists Can Become More Productive

Content calendars, design briefs, content strategies, time tracking, social media customer service, social media ads and much more. Social media marketing (SMM) is dynamic and ever-changing, with SMM strategies only getting bigger. You are likely to miss a large chunk of your target audience if you don’t harness the power of these easily accessible platforms. …

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Secret Social Media Techniques From The MPSocial Community

Many of you already know that we recently launched a new forum for all the MassPlanner and social media marketing discussions: MP Social. After just a few weeks the forum became quite active. Many MassPlanners shared their success stories, tutorials, tips and tricks on how to get the results you want from social media … …

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Scaling the Heights of Your Business with Video Marketing: What you Didn’t Know

In a recent survey published by Ad week, it was reported that 76% of businesses that have embraced video marketing in the past one year have reported massive commercial impact. Ideally, 60% of them are planning to expand their budget for video marketing in the subsequent years. What does that tell you about this form …

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The Chat Factor: What Businesses Need to Know About Conversational Commerce

In the current advanced information age, nearly everybody wants to do all the transactions with modern technological tools and devices such as tablets and smartphones. This has resulted in the coming up of Conversational Commerce in business. Huge businesses, as well as small startups, are using Conversational Commerce more and more. Businesses and customers are …

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