The Chat Factor: What Businesses Need to Know About Conversational Commerce

In the current advanced information age, nearly everybody wants to do all the transactions with modern technological tools and devices such as tablets and smartphones. This has resulted in the coming up of Conversational Commerce in business. Huge businesses, as well as small startups, are using Conversational Commerce more and more. Businesses and customers are …

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Things You Need to Know About Social Media Security

Despite what you read on the Internet, social media doesn’t pose a massive risk to the security of your business. The most common reason there are problems is because of social media mismanagement. Use this article as a starting point for your business’s social media policy, and make a point of staying up to date …

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6 Tactics for Getting More Traffic for Your Blog

To increase your blog traffic, you don’t have to spend extra money on advertising or help from professional marketers. Understanding who your audience is and how to reach your audience members, as well as how to engage them, is the first step in getting more blog traffic. Experiment with some of the most successful tactics …

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The Best Ways To Use Your Brand To Boost Conversions For Your Business

In marketing, your brand name is the face of your company. It holds the reputation of your business and what people perceive when they hear it. In this day and age with so many different brand names available it can be difficult for some companies to really gain a memorable brand name that drives in …

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6 Steps to Setting up a Cross-Functional Social Media Team

Regardless of their size and the industry they operate in, businesses must recognize the importance of social media. Social media presence can increase brand awareness and build customer relationships. Companies also use social media to keep an eye on the competition, build website traffic and gain visibility in SERPs. Businesses have long known about the …

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Here Is Why You Should Publish More Curated Content On Your Blog

Content curation is all the rage these days. It is vital in content marketing because it can help you to attain various goals and complete your overall marketing strategy. But what exactly is curated content? It’s simply correlated content that is amassed from a myriad of sources and presented in an organized manner. When it’s …

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7 Copywriting Hacks Based on Psychology

  Copywriting may seem burdensome, but in knowing a few hacks will help you with this endeavor. Improving the impact of your content marketing requires one to be creative in their writing. One approach you can consider is taking a psychological perspective on the matter. We present 7 copywriting hacks based on behavioral psychology which …

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Focus On These KPIs For Social Media Success

Individuals in the fields of marketing and public relations know the power of well-strategized social profiles. It can convert potential buyers into paying customers, serve as a platform for official corporate news, and allow for natural conversation with its consumers. These individuals know that what’s best for their business’s social media isn’t necessarily best for …

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Top 5 Social Media Marketing Security Tips

Your social media metrics have seen exponential growth due to your solid strategies. Several of your targeted hashtags have trended on Twitter; your paid campaigns are succeeding, and you’re meeting your engagement goals. Suddenly one evening as you are closing up shop for the day after chatting up an influencer that just mentioned you in …

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10 Ways to Use Data to Improve Your Social Marketing

There are several ways you can use data to improve your social marketing. Statistics reflect via figures, charts, and graphs what is going on your site. When you are able to analyze and maximize these in your marketing strategy, you will see significant improvements in your engagement and growth rates. #1 Brand Awareness A way …

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