The Influencer Economy – A Handy Guide To Monetizing Your Social Media Presence

The Influencer Economy pertains to the burgeoning market wherein social media personalities leverage their online presence to promote products or services, earning income in the process. Over the past decade,…

Continue ReadingThe Influencer Economy – A Handy Guide To Monetizing Your Social Media Presence

Assessing the Ramification of Social Media on Customer Service Satisfaction

It is of utmost importance for companies to provide exceptional customer service. The proliferation of social media has opened up numerous platforms for customer service delivery. Social media customer service…

Continue ReadingAssessing the Ramification of Social Media on Customer Service Satisfaction

The Role of Search Engine Optimization (SEO) in Reputation Management

A strong, positive online presence aids in building trust, credibility, and brand awareness, while a negative reputation can ensue in losing customers hence decreased revenue. Online reputation management (ORM) is…

Continue ReadingThe Role of Search Engine Optimization (SEO) in Reputation Management

Revolutionizing Customer Loyalty Programs with Mobile Apps

Businesses are constantly seeking innovative ways to foster long-term relationships with their clientele. Customer loyalty programs—once confined to stamp cards and plastic membership cards—have undergone a profound transformation. Modern consumers…

Continue ReadingRevolutionizing Customer Loyalty Programs with Mobile Apps