Why Facebook Groups are the Secret Ingredient

Facebook groups. Do you use them for business marketing purposes? You should. Here’s why and exactly how to tap into largely unknown nuggets of golden value that await. Uncovering Likemindness Exactly how do you find the right groups for you? Conduct a search on FB with the following parameters: [niche]+group The result will be an …

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Best Practices To Increase Follower Engagement On Facebook For Better Conversions

Facebook is a powerful social media platform that is home to millions of users worldwide. When using Facebook for your business, the general goal is to increase your followers and make them engage and interact with your business to boost your website traffic and conversion rate. However, like many other businesses have found out, it …

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How Facebook Reactions Can be Used to Create Content that Appeals to the Emotions

Social media marketing is becoming more complex especially for marketers. Facebook is a great case in point. Not content with retooling their news feed algorithm to penalize clickbait and introducing live streaming tool, the social media giant has also provided users with a whole new set of responses to Facebook postings.   Known as “Facebook …

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5 More Hidden Mass Planner Features to help with your Facebook Marketing

When I wrote the first article in this series – 5 Lesser Known Mass Planner Features to Use for Your Facebook Account – I did plan to write a couple more but I didn’t have an exact date for the other articles. We had a lot of great reactions following our newsletter, though. Many messages …

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5 Lesser Known Mass Planner Features to Use for Your Facebook Account

You might have seen from the changelog that we are constantly adding new features. Some are smaller ones, requested by our users, and unless you’re the one that requested them or don’t follow our updates regularly you might not even know they are there. And most of them are quite nice and would really help …

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Is Facebook Video the Future of Video Marketing?

Online video is quickly becoming the most popular content type on the Internet. Compared to text, it is more engaging, direct and more effective. Cisco has predicted in its annual white paper that online video will account for 80% of the total consumer traffic on the Internet. Whether we’re talking about education, advertising or general-purpose …

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Demystifying the News Feed Algorithm for Facebook and Twitter

Every social media marketer needs to learn and understand the News Feed algorithm for both Facebook and Twitter to be able to shine on social media. These changes will affect your engagements among your friends, fans, and followers. Knowing how these algorithms work will give you a competitive advantage and will help you drastically improve …

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Everything You Need To Know About The F8 Facebook Event

You might have heard about the F8 Facebook Event that happened several days ago. You might know what that is all about. Or you might be like the majority who has no inkling what an F8 Facebook event is. The F8 Facebook Event is actually an annual conference for business people and developers who have …

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5 Ways to Make the Most of Your Facebook Cover Photo

As businesses active in social media, we should always look for and take advantage of ways to get our audience’s attention. Utilizing Facebook Cover Photos to its maximum potential can help you with your goal. Check out five ways to make the most out of it. Facebook Cover Photo Technical Guidelines We need to refresh …

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Facebook Live Video: What Is It And How To Use It In Your Marketing

Facebook Live Video is one of the latest breakthroughs in the social media sphere. As one of the world’s largest social media platforms, Facebook has expanded its communication methods to real-time updates to one’s followers. A regular user can post their personal experiences with their family and friends, a public figure can keep their fans …

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