From Reactive to Proactive: Developing a Strategic Social Media Crisis Management Plan

We noticed that businesses can no longer afford to remain passive when dealing with social media crises. They need to adopt a proactive approach to minimize the potential negative impact…

Continue ReadingFrom Reactive to Proactive: Developing a Strategic Social Media Crisis Management Plan

Measuring Brand Sentiment – Analyzing Facebook Insights for Effective Reputation Management

Customer perception of a brand greatly influences their propensity to purchase products or services and share their experiences with others. Social media platforms, particularly Facebook, are instrumental in molding a…

Continue ReadingMeasuring Brand Sentiment – Analyzing Facebook Insights for Effective Reputation Management
Read more about the article The Social Media Marketer’s Guide to Video: Strategies for Creating & Promoting Compelling Visual Content
The Social Media Marketer's Guide to Video: Strategies for Creating and Promoting Compelling Visual Content

The Social Media Marketer’s Guide to Video: Strategies for Creating & Promoting Compelling Visual Content

Hey there, fellow social media marketer! You probably already know that video content is all the rage these days. It's engaging, shareable & extremely effective at capturing the attention of…

Continue ReadingThe Social Media Marketer’s Guide to Video: Strategies for Creating & Promoting Compelling Visual Content

The Role of Emotion in Viral Marketing – How to Evoke Strong Emotional Responses for Increased Sharing and Engagement

Viral marketing, a dynamic promotional strategy, pursues to create content that swiftly spreads across the internet through social sharing and word-of-mouth. Emotion plays a crucial role in swaying the success…

Continue ReadingThe Role of Emotion in Viral Marketing – How to Evoke Strong Emotional Responses for Increased Sharing and Engagement