Emerging Marketing Trends – Top 10 Facebook Marketing Tips and Tricks
On 05.08.2014, by Johnny
Facebook marketing is constantly evolving with emerging technologies and software, changing market and social preferences. As such, to get successful leads from your Facebook marketing campaign, you have to change your tactics to conform with the current marketing trends.
Here are the trending top 10 Facebook marketing tips and tricks:
1. Use Facebook for its essence
For most people, Facebook and other social media platforms are a place to explore the latest in the society and have fun doing it. It is a very addictive and relaxing part-time, and infringing on it may see you get the exact opposite of what you hope for.
As such, when approaching clients and potentially successful leads, it is important to do it “naturally” as is the norm with Facebook users. Post engaging content about your products and make it fun so as to catch the fans’ attention. Most importantly, do not use hard selling tactics like posting repeatedly about your products and services. This may be regarded annoying by most people and they may respond negatively and even un-follow you.
2. Make a clear and concise plan
Just as is the case with business, Facebook marketing relies heavily on the intended goals and the plan. As such, it is important to have a clear plan of what you hope to achieve from the marketing campaign and the duration you expect to have accomplished this.
With a clear plan in place, you will have a better approach to the campaign. You will know how to design your Facebook marketing page, what to post, the frequency with which to post and so much more. Furthermore, you will be more capable of keeping track of the campaign’s progress. You will know how to tune your campaign depending on the progress for smooth procession.
3. Incorporate personality
Different social media platforms have gone a long way to give users an almost real experience. This is what primarily makes these platforms so engaging. As such, to bond well with clients and attract potential customers, it is important to show some personality in your Facebook marketing page. This will make the fans associate with you better, identifying with your products and services in a different way as compared to your competition. This will also boost customer loyalty.
4. Reward loyal customers
Unlike in the past, Facebook has now made it possible for users to directly run promotions from their Facebook marketing pages. As such, you can now take advantage of the terms review to promote your products directly on Facebook as it is easier and much better. This is the perfect opportunity for you to give authenticity to your page by running giveaways. You can reward loyal clients and encourage new ones to purchase more by giving them free gifts from your inventory of products. This will be replicated by testimony for your products and especially your services, and the best tool for marketing is an honest customer remark.
5. Encourage fans to share their ideas
The best way to make your page engaging and consequently your products more popular is to encourage comments. Other users may have something useful and beneficial to other users and to your course. Furthermore, when different users respond and comment, they may ignite a topic which other users may get in on. This will consequently boost awareness of your page and products, increasing the chances of landing more successful leads.
6. Make use of insights
The best way to know your customers’ tastes and preferences is to look into insights as these are the clients’ own expressions of their feelings and preferences.With the clients’ insights in mind, you will stand a better chance of success as you will be able to customize products and services to their tastes.
7. Design your marketing campaign to proportion
It is important to note that the appearance of your Facebook marketing page greatly affects the products’ and brand’s popularity with different users.
As such, when designing the page, it is important to take note of all the essential aspects of Facebook. Seeing as it is the goal of the page is to boost awareness and hence sales, you should dedicate quite a large part of the space for this. However, it is important to incorporate personality and society into this so as not to make it too formal. Also, you need to set some space apart for reaching out to the people. This is where you post all your thoughts and emerging trends, new products and services and the like. This space should also be available for fans and other users to comment so as to make the campaign engaging.
Fun is also a very powerful tool in Facebook marketing. Through posting funny content, you stand a better chance of attracting more fans, exposing your products and services to more people in the meantime.
8. Make use of videos and photos
Facebook makes it very easy to upload and post pictures and videos. These two medial forms are especially engaging, and many Facebook users particularly like to survey different photos posted on different pages. As such, to engage more fans, post videos and photos relevant to your Facebook marketing campaign. These medial files should first of all be of great quality as appearance matters a lot. They should also be well placed and distributed on the page. You can also make them funny or simply complement them with humorous content to lighten things up.
9. Promote the fan page
It goes without saying that your Facebook marketing page has to be popular with a lot of relevant people to increase exposure of your products and services. As such, while still going about strategically promoting your products and services on the Facebook marketing page, it is also important to ensure that the page is known to many relevant people who may turn to successful leads. This is easy with Facebook as different users are highly integrated according to their preferences. You can add Facebook plugins for your business’ website and place links on other popular and relevant websites.
10. Review data and analytics comprehensively
The success of the marketing campaign will heavily rely on the daily development of events as determined by daily outcomes. As such, you have to analyze data and analytics better to get a bigger and clearer picture of the outcome of your different tactics.
Stay ahead of the development in the dynamic social media world. Ensure that your Facebook marketing campaign stands out and gives successful leads with these top 10 Facebook marketing tips and tricks.