There are over two billion users on Facebook right now. From a marketing perspective, the sheer enormity of users of this popular social networking site presents an invaluable marketing opportunity. It’s hardly surprising, therefore, that many huge multinational corporations, pop stars, celebrities, and athletes use Facebook to further boost their popularity.
Thankfully, however, Facebook isn’t only limited to global superstars, In fact, start-ups, personal fan pages, and even obscure brands all have an equal opportunity to make the most out of Facebook’s use as an effective marketing tool.
If you have a business and you are looking to expand your market or else identify who your customers are, setting up your very own Facebook Business Page is going to be your best bet. Doing so is free. In addition, there are a number of features available on each page that makes it so much easier for you to determine the performance of each post you create and the entire page in general.
In order to be successful on Facebook, you need to identify who your target audience is. Knowing this beforehand will enable you to customize the design of your page and plan the content of your posts according to the needs and taste of your target demographic.
For instance, about 350 million photos are uploaded on Facebook each day. This essentially means that users of this social networking site are photoholics who couldn’t drop their cameras down. As far as you and your business page are concerned, this should serve as a cue for you to whip up more visuals for your page’s followers.
Do not expect magic on Facebook, though. Many people harbor the rather silly notion that by simply having a Facebook Business Page, everything is going to follow. These folks couldn’t be more wrong.
Managing a Facebook page is pure hard work. You have to constantly gauge what works and what doesn’t, you have to monitor audience engagement, and you have to always come up with exciting stuff to keep your audience hooked. It takes consistency and time before you achieve a sizable loyal following.
But if urgency is a concern and you want to see results right away, there are other mechanisms on Facebook that can help you. One of these is by creating ads. Unlike Facebook pages themselves, ads are not free. But the good thing about these ads is that they do not show up at random. Using Facebook’s demographic database, these ads will only appear on people who may be interested in what you are offering.
If classic ads are not your thing, then may sponsored posts are. Some people balk at the idea of ads and think of them as disruptive. So if you are looking to create awareness on a particular post you have, sponsored posts are going to work for you. Upon payment to Facebook, your post gets on top of users’ news feed, increasing readership and likelihood of earning more likes.
Or you can do it manually, share your posts in groups for other people to see and follow back to your page, this is great for marketing and it can increase you followers count and page visibility a lot !
To sum up, Facebook isn’t just for keeping up with family and friends. It is also a great marketing tool for individuals and businesses alike.