Facebook is now a significant a part of all our lives. Whether we use it for business or personal entertainment, there are plenty of features that we can benefit from. But like everything in life, Facebook is constantly evolving. Starting as a basic social network where you can meet new and old friends, see their pictures and like their status updates, it is now a sophisticated platform where you can even build an entire business. Knowing everything there is to know about the Facebook features and benefits can give you a significant competitive advantage and help you grow your business.
Here is a list of 5 Facebook features that you didn’t know about, but should.
#1 Facebook’s Author Tags
One of the recently released features by Facebook is the new Author Tag. With this function you can now put your name or profile on Facebook whenever someone shares your blog posts URLs, just like in the picture below:
As you can see, there is a BY EUHERO FILOTEO on the link. If you hover the name, then it will show you the profile or page of that link, where a user can either follow or like the page.
To do this, you only need to put the metadata code shown below, that Facebook has provided, on your website Header.
meta property="article:author" content="https://www.Facebook.com/yourpagelink"
Make sure to test your website link using the Facebook’s Open Graph Object Debugger tool.
I don’t have to explain you what a huge advantage you would have to have your name and a link to your profile next to all your blog posts shared on Facebook. This not only will build your trust and authority, but will increase your fan base thanks to the increased exposure.
#2 Updated Controls For Your News Feed
Next on the list, we will discuss the new controls for your News Feed. Facebook is now giving you options to personalize what you see on your News Feed. This small but powerful feature will give you the ability to choose what page or post from a user you want to see on the top of your News Feed.
To customize your News Feed, just click the drop-down button on your Facebook top menu.
After that, a pop-up box will appear, and it will show you the profiles and page you can Follow, Unfollow or See First.
With the “See First” option, your fans can choose to see your posts on top of everything else on Facebook. But do they know about this feature? How about you let them know?
#3 Messenger P2P Payments
Now here’s a kind of interesting thing that you didn’t know you can do with Facebook. You can now receive and send payments through your Facebook Messenger app. It is only available on the U.S for now, but if this will catch on we’ll be using our Facebook Messenger app for transacting goods in the near future.
We’re happy to announce that Messenger person-to-person payments are now available to everyone in the U.S.! Add your Debit Card and pay anyone on Messenger in a few taps. Money goes straight from your checking account to the recipient’s checking account. Easy and safe. As always, give it a try it and let us know how we can make even better for you!
Posted by David Marcus on Tuesday, June 30, 2015
#4 Ad Revenue With Video Creators
Facebook is serious about competing with Youtube for video content and engagement. They announced recently the Ad Revenue sharing program with large Facebook pages like NBA, Fox Sports, and Funny Or Die. Unlike Facebook, which is a social networking site, Youtube has established and made a name for itself as the largest video sharing website in the world. But now that Facebook is getting it’s hands on ad revenue sharing, we can only see Youtube’s supremacy threaten. Facebook is the largest social network to date, and sharing videos has never been so easy thanks to them.
“A lot of [our partners] have said this will be a big motivation to start publishing a lot more video content to Facebook,” Dan Rose, Facebook’s VP of partnerships, told Re/code about the new revenue model. “That’s exactly what we’re hoping for.”
There’re a lot of things to iron out, though, so we are not expecting a major change or update about Facebook’s ad revenue sharing for videos yet.
#5 Moments: A Private Way to Share Photos With Friends
Have you ever been in a situation where you were going out with your friends and all of you were taking pictures? Now that you have lots of pictures on your friend’s phone, it is hard to convince them to share the photos because some of them have decided not to upload them on Facebook. Maybe they’re afraid of the privacy risks or simply they don’t want to share them with all their Facebook friends. This type of situations is what made Facebook developed this little app called Moments.
Syncing your photos has never been easier and reliable! With the Moments app where you can share and sync your photos privately. You can then select what to upload, delete or keep from the Moments app.
Wrapping it up
Now that you found out this hidden gems about facebook, you can share the knowledge with your friends and use it to better improve your business.
What other unique Facebook features do you know about? Share them in your comments!