Learn from the Best: 10 Brands that know How to Pinterest like a Pro!
On 21.01.2015, by Johnny
Competition is tough and that’s why you have to make use of new kinds of marketing tactics such as using Pinterest to advertise your products and services. Well, not everyone knows how to Pinterest but it’s actually not that hard to get the hang of it. In fact, some of the most popular brands in the world know how to make Pinterest work for them and how to gain followers without sounding desperate.
10 Brands that know how to Pinterest
Marketing can make or break a business, but when it comes to the 10 brands mentioned here, you can be sure that they know what they’re doing! Who are they and what do they do? Read on and find out.
1. L.L. Bean
It’s no surprise that L.L. Bean knows how to Pinterest because they have revolutionized the shopping business ever since 1912 by being a retail and mail-order company! What’s great about their Pinterest page is that they have different boards that show each of the categories they cater to, whether directly or indirectly.
For example, they actually have a board that is dedicated to cat lovers even if they are not a pet shop. They just post bags, towels, and other items being laid on by cats, which then make the person who is viewing the board realize that L.L. Bean does not discriminate and that you can make use of their products the way you want! They also have boards with fun photos and gift ideas which show you that they care about their customers, so in turn, the customers trust them more. After all, the customers have to be your main priority and with the kind of boards that they have, L.L. Bean certainly is on the right track.
They are one of the biggest and best high-end fashion brands in the United States that sell clothes, jewelry, handbags, and fragrances, as well.
The problem with some high-end fashion brands is that they alienate the masses, so they only have a small clientele. But, Nordstrom makes sure that it gains the curiosity of many and that it gains a lot of following. In fact, their Pinterest boards are very specific so it can target more people in just a short amount of time. They have boards entitled Holiday Entertaining, Shoe Lust, Fall Fashion, Wanderlust, 9 to 5 and Well Said. As you can see, their boards are not just limited to promoting their products, but also showing others that they care about other things, such as quotes, or giving tips about the best places to see or what to do during the holidays. They become a friend to their customers. They never use hard-selling tactics; they make sure they reach the hearts of many and that’s why they are successful.
Lowe’s is one of the most popular appliance, furniture, and home improvement stores in the world with over a thousand stores. They are passionate about what they’re doing and that is very evident if you take a look at their Pinterest account.
Since they’re mostly focused on improving the look and feel of your home, their boards mostly consist of how you can put finishing touches to certain rooms in the house, or how you can make your house look creative. But, they also have boards that show tips about what you can give to your significant other on different occasions, how you’ll have stress-free holidays, and even tips about cooking and gardening, and they have DIY boards, too! It shows that they do not only care about selling their products, they care about their customers, too. This shows that they truly know how to Pinterest!
Etsy is every DIY, handmade, and artisan lovers’ paradise! The website is a place for people to see their handmade goods. What’s great about their Pinterest page is that it is categorical, so you don’t actually have to go to the original website to see what you could buy.
For example, your friend is getting married soon and you want to find the perfect gift for her, so you should check out their Etsy Weddings board to find items that you can buy. Each of the pictures have links to the original post so if you decide to buy them, you can do it right away. Now, that’s one convenient way of shopping online!
While Jetsetter is a website that lets you plan your travels and can give you the best deals when it comes to flight and hotel accommodations, their boards are actually interesting and will awaken your own sense of wanderlust!
Some boards are dedicated to specific places such as Ireland, Provincetown, or Istanbul, while some are about knowing the best getaways five minutes from your city, or knowing where the most fashionable cities in the world are! They even have travel bucket lists and travel quotes that will surely pique your curiosity and get you booking those flights in no time!
As America’s favorite morning show, you might think that the Today Show no longer needs to advertise itself. But, they know that they have to gain more viewers, while maintaining the trust of their loyal followers and that’s why they learned how to let Pinterest work for them. Just check out their boards!
With boards named Thanksgiving Ideas, Fall Recipes, Home Inspiration, DIY Crafts, and even Entertainment News, they allowed themselves to be relatable and that’s why a lot of people follow them and so their ratings are able to stay high, too!
7. Whole Foods
There are so many stores out there, whether online or not, that say that they can provide you with the best organic and natural products, but still, more people choose to buy products from Whole Foods than any other store like it.
Why is that so? Well, for one, they can show you that they think about their customers and that they can make the organic revolution exciting and enticing! If you take a look at their Pinterest page, you’ll see that they have boards that can teach you how you can make your own condiments, how you can cook vegetables to make them appetizing, and what you can plant in your garden. This way, customers are tempted to buy their products!
Kraft is one of the world’s most trusted brands when it comes to cheese and dairy products and other condiments. And while they now have a lot of competitors, they make sure that they still get ahead in the game by knowing how to make use of Pinterest for their benefit!
They have a couple of boards that are filled with recipes of every kind in different categories such as appetizers, desserts, comfort food, chocolate, pasta, and original sauce, amongst others that can really make someone feel like cooking! So, when this happens, they feel like they should buy Kraft products and in turn, Kraft earns from it—it’s as simple as that.
9. Free People
Free People is a website created by a group of artisans who create various products meant for women that they can use for their everyday lives. Surely, they also have a lot of competitors in the market—from regular people to artists who have always been known, but they stand out because they know how to Pinterest.
They have really creative boards with titles such as Free Spirit, Sunshine Daydream, Street Style, Braided and Bohemian Beauty, amongst others, that not only show photos with links to the products they sell but can also show you the lifestyle that they want their customers to embody. Their boards are really dreamy and interesting so that definitely helps them gain a lot of followers.
10. Everyday Health
Last but definitely not the least is Everyday Health—a website that is dedicated to providing tips for the enhancement of one’s health. A couple of people think that their mission is boring and that’s why they decided to use Pinterest so they could reach more people without these people feeling like they’re obligated to read health tips.
Their boards consist of tips about Nutrition, Diet, Weight Loss, Exercise Regimens from popular gym trainers such as Jillian Michaels, Beauty Tips, and even healthy recipes. Of course, Pinterest makes use of pictures to get people’s curiosity which is great because it helps people learn more without being bored—and that’s important because these days, people basically have close to zero attention span. They need visuals to be entertained—and that’s what Everyday Health gives them.
Each of these brands knows how to Pinterest. They made this amazing website work for them, and so they get to help others out and they reap the rewards. If you think your business needs to be advertised better, hop on to Pinterest, follow these brands’ lead, and you’ll be on the right track. Good Luck!