Are you scheduling your posts on social media and wondering when is the best time to publish those awesome posts that you have? Don’t worry because we’ve got you covered. In this article, you will learn how to find out when to publish your post to different social media platforms and what to use in order for you to better understand your audience. Enough introductions and let’s get started.
For Facebook
If you aren’t on Facebook yet, then I must ask you, what were you doing all this time? If you are on Facebook but haven’t had any success lately, then I would suggest you start to learn about your audience first. As far as social media platforms is concerned, I’m pretty sure that almost everybody has a Facebook account right now so demographics isn’t really your concern.
Experts that are studying social media user patterns say that Facebook’s users are usually going to click through your links if you posted it between 1pm to 4pm on any given day. Common sense also tells us that publishing your post before 8am and after 8pm on weekends is a big No, because most of the people who doesn’t have work on weekends are usually asleep until 8am and going out after 8pm.
The first thing you need to know if you are promoting your business on Facebook is that you need to get targeted fans. That means that if you are selling a Dog training ebook, you shouldn’t be promoting your stuff on Facebook groups for cats or fish. I know that sounds really basic but most of the people who are on Facebook doesn’t know this. More evidence for this is that when someone builds a fan page, they have fans that aren’t targeted, resulting in your post not getting noticed and have the engagements that it deserves.
Now that you know you should have targeted fans on your fan pages, let’s see what your fans look like and when they are mostly active. To do this, you can use Facebook’s insight. Just go to your Facebook Fanpage, and on the top bar you will see the Insights button. After that you need to click on the Post Tab.
In this example, I now know using Facebook’s insight that my users are mostly online during Fridays at 6pm to 9pm. You can find out this quite fast as Facebook is nice enough to give you all the information, ultimately they want you to keep the users online as much as possible so it’s a win-win situation for both you and Facebook.
So if you aren’t using Facebook’s insight yet, start using it now, there really isn’t much to it and you will be better to target your posts each day of the week. Try it for one week and see the difference in engagement.
For Twitter
Twitter is a good way to post news and updates for your business. Tweets usually get buried fast though, depending on how many users your followers are following. That means that you need to time your tweets perfectly, this more than on any other social media platform.
Users on Twitter are usually active Monday to Thursday between 1pm to 3pm. The worst time to post is daily after 8pm and after 3pm on Fridays.
Users on Twitter are more likely to be active during commute and during work hours. You can use Twitters Analytics in order for you to know your audience better.
You can also use third party softwares like Followerwonk by Moz. Followerwonk will allow you to analyze your followers activity on which likely they are most active.
For LinkedIn
LinkedIn has more professional users than any other social media platform . They mostly use LinkedIn to connect with other business minded people and network with them. With this in mind, we can be certain that users on LinkedIn are mostly active from Monday to Thursday the interaction usually peaks between 5pm to 6pm. Though some experts suggest that you post your content during work hours because people who use LinkedIn to do their business are likely to access it during their work period.
LinkedIn also has an Insights page if you have created a company page. Use the LinkedIn Insight to determine when your users are mostly active so you can make the necessary changes to your posting strategy.
In Conclusion
There’s no exact answer for when to post, it all depends on your particular followers. It is easy to find out when to post though so start doing it as soon as possible. Use different tools to analyze your audiences starting with the ones provided by the social platforms themselves.
Now that you know when to publish your post on each social networking platform, you need to change the way you do things and you will soon start to see improvements to your engagement.
