Measuring Brand Sentiment – Analyzing Facebook Insights for Effective Reputation Management

Customer perception of a brand greatly influences their propensity to purchase products or services and share their experiences with others. Social media platforms, particularly Facebook, are instrumental in molding a…

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The Role of Emotion in Viral Marketing – How to Evoke Strong Emotional Responses for Increased Sharing and Engagement

Viral marketing, a dynamic promotional strategy, pursues to create content that swiftly spreads across the internet through social sharing and word-of-mouth. Emotion plays a crucial role in swaying the success…

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The Impact of TikTok on Popular Culture – How the App has Transformed Music, Fashion, and Entertainment

With over 1 billion active users worldwide, TikTok has taken the world by storm. The short-form video platform has captivated users with its engaging and diverse content, making it a…

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Maximizing Revenue from Pinterest through Sponsored Pins and Affiliate Links

In recent years, Pinterest has emerged as a powerful marketing platform for businesses and marketers. With over 400 million monthly active users, it is an ideal platform for reaching potential…

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Utilizing Social Media Tools and Features to Promote Products and Services

Social media has radically changed marketing and promotion, enabling businesses to grasp their target audience in groundbreaking and engaging ways. With billions of active users worldwide, social media platforms offer…

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