From Followers to Fanatics – Cultivating Brand Advocates through Social Media Engagement

Brand advocates have emerged as invaluable assets for businesses in today's fast-paced and highly competitive marketing landscape. These devoted customers not only purchase products but also actively promote them to…

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Measuring Brand Sentiment – Analyzing Facebook Insights for Effective Reputation Management

Customer perception of a brand greatly influences their propensity to purchase products or services and share their experiences with others. Social media platforms, particularly Facebook, are instrumental in molding a…

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Read more about the article The Social Media Marketer’s Guide to Video: Strategies for Creating & Promoting Compelling Visual Content
The Social Media Marketer's Guide to Video: Strategies for Creating and Promoting Compelling Visual Content

The Social Media Marketer’s Guide to Video: Strategies for Creating & Promoting Compelling Visual Content

Hey there, fellow social media marketer! You probably already know that video content is all the rage these days. It's engaging, shareable & extremely effective at capturing the attention of…

Continue ReadingThe Social Media Marketer’s Guide to Video: Strategies for Creating & Promoting Compelling Visual Content

The Role of Emotion in Viral Marketing – How to Evoke Strong Emotional Responses for Increased Sharing and Engagement

Viral marketing, a dynamic promotional strategy, pursues to create content that swiftly spreads across the internet through social sharing and word-of-mouth. Emotion plays a crucial role in swaying the success…

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