Personalizing Social Media Interactions for Improved Customer Satisfaction
With so much noise on social media, how do you stand out from the crowd? Social media has become an essential component of any successful marketing strategy & it's one…
Assessing the Ramification of Social Media on Customer Service Satisfaction
It is of utmost importance for companies to provide exceptional customer service. The proliferation of social media has opened up numerous platforms for customer service delivery. Social media customer service…
Why You Should Use User-Generated Content as Part of Your Social Media Strategy
Social Media can really challenge your creativity where you have to stand out from the crowd & connect with customers. This can be really challenging. However, with the advent of…
The Influence of Social Media on Purchasing Decisions
The integration of social media into our daily lives has resulted in an indelible impact on consumer behavior transforming the way in which consumers interact with brands and make purchasing…
How to Identify Your Target Audience: Understanding the People You Want To Reach
As a business owner or marketer, understanding the essence of your target audience is one of the most important steps you need to complete. Recognizing who your customers are, enables…
Analyzing Social Media Data to Develop a Robust Social Media Marketing Plan
Social media has become an essential ingredient in the recipe for modern marketing strategies. Amidst the digital age of 223 million active social media users in the US alone, businesses…
Top 12 Social Media Trends to Help Reach Your Marketing Goals in 2023 and Beyond
Social media has become a must-have tool for businesses and brands seeking to reach and engage with their prospected market. With an overabundance of platforms at one's disposal, it can…
Social Media Dominance – A Fusion of Marketing Strategies
Marketing as we know it is undergoing a massive transformation, and at the forefront of this alteration is none other than social media. Facebook, Twitter, and Instagram have taken the…
Everything You Need To Know About Online Communities
In today's digital landscape, online communities are proving to be a crucial aspect for businesses seeking to increase customer engagement, streamline customer service, revolutionize product creation, boost their brand image…
Understanding Brand Awareness
Have you ever heard of Google, Visa or Starbucks? These are three examples of very well-known brands. But what exactly is "brand awareness"? What is Brand Awareness? Unpacking the Concept…