The Role of Search Engine Optimization (SEO) in Reputation Management

A strong, positive online presence aids in building trust, credibility, and brand awareness, while a negative reputation can ensue in losing customers hence decreased revenue. Online reputation management (ORM) is…

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From Followers to Fanatics – Cultivating Brand Advocates through Social Media Engagement

Brand advocates have emerged as invaluable assets for businesses in today's fast-paced and highly competitive marketing landscape. These devoted customers not only purchase products but also actively promote them to…

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Building A Twitter Community – Strategies For Fostering Meaningful Connections And Conversations With Your Audience

Twitter - a vital hub where brands and businesses construct engaged, loyal communities. This article delves into various strategies to help you foster profound connections and dialogues with your audience…

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Measuring Brand Sentiment – Analyzing Facebook Insights for Effective Reputation Management

Customer perception of a brand greatly influences their propensity to purchase products or services and share their experiences with others. Social media platforms, particularly Facebook, are instrumental in molding a…

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The Role of Emotion in Viral Marketing – How to Evoke Strong Emotional Responses for Increased Sharing and Engagement

Viral marketing, a dynamic promotional strategy, pursues to create content that swiftly spreads across the internet through social sharing and word-of-mouth. Emotion plays a crucial role in swaying the success…

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