Twitter Marketing – From Zero To Hero With Mass Planner
On 21.02.2016, by Zoe Summers
The average person tweets about 22 times per day. So if your fans follow around 1000 people on Twitter, they could see 22,000 tweets per day. That’s a lot of competition for your fans’ attention!
So unlike with Facebook, where you could get away with just 2 posts per day (actually it’s recommended to keep it at around 2 or 3 posts per day if you want maximum reach); on Twitter, if you don’t share about 20 tweets per day, your fans could never see your content.
Twitter is a very crowded place. One incredibly important element to succeed on Twitter is consistency.
This is where Mass Planner enters the picture.
With Mass Planner, you can create an entirely automated stream of valuable content for your Twitter account, which will ensure you consistency and quality. In under 10 minutes of work you can schedule an entire month’s worth of content for your Twitter account. Think of all the time you can save and put to better use!
But enough talking and more showing, right?
How to Create a Completely Automated Marketing Campaign For Twitter in Only 10 Minutes
So you need to share at least 30 tweets per day if you want to stand a chance at your followers’ attention. Of course, the exact number of tweets will depend on the niche, your particular brand and your own testing. But you can start off with 30 tweets per day and adjust it in time.
Now, don’t be put off by the high number of tweets. It doesn’t have to be your own content alone. You can curate other high-quality content too. Actually, it is recommended to do so, if you want to look more genuine and approachable in your fans’ eyes.
So, you can plan your content like this:
- 40% of your tweets to be your own content: new and old blog posts, infographics, quotes, marketing messages, promotions, contests and so on.
- another 40% of your tweets to a bunch of curated content from your favorite bloggers in your niche (not your direct competitors though), news sites and other content that you know your audience would appreciate
- and 20% of content to come from retweets from influencers in your niche (with whom you want to collaborate in the future), from your fans or prospective clients to get their attention
As you might guess, the percentages are not set in stone. You can play around with these numbers until you find your own recipe for success. But it’s a good starting point.
#1 Create a Standard Campaign for your original Twitter content
Out of 20 tweets per day, 40%, meaning eight tweets, should be your own, original content. The first thing that comes to mind when thinking about original content is your blog posts, obviously, that you need to share with your Twitter fans. This can be done easily by adding your blog’s RSS to a scheduled Mass Planner campaign.
One thing to remember about Twitter Marketing is that thanks to the dynamic of this social network, you can share your blog posts several times – even on the same day – without annoying your followers. Actually, if you don’t do this, a good part of your follower base will never see your posts. That’s why we will create a separate campaign for your branded content: we will set it up to re-add your posts to the campaign, to be shared again in the future.
Let’s see, step-by-step, how to do this:
- Step 1 – Create a Destination list for your Twitter accounts.
Go to the Destination Lists tab and click on ADD DESTINATION LIST. You will see a list of all your social accounts. Go ahead and choose your Twitter accounts that you want to grow. Don’t forget to give a descriptive name to your destination list.
- Step 2 – Create a Standard Campaign for your branded content
The standard campaign is the most efficient type of campaign for your Twitter Marketing because you can set up how many posts you want per day and Mass Planner will choose optimized timers for your posts. No more headaches for trying to figure out when to share your content.
- Step 3 – Add your content to the campaign
There are countless ways to add your content to the campaign: either you add each post one by one, or in bulk, or through RSS feeds, and so on. In this tutorial, we’re going to focus on the RSS POSTS (because it’s the fastest way to add great content). But you can watch our video tutorials for more options.
This campaign is dedicated to your original content, so you’re gonna add your blog’s RSS feed and let Mass Planner extract all your newly published posts and share them on Twitter. To do that, go to the What To Publish tab, click on RSS POSTS and add your feed’s URL in the first field, like this:
- Next, add your post template. I like to keep it simple like this: because I want to keep my tweets short. Also, you might wish to add a few hashtags (around two hashtags is enough) at the end of the template. If you do this, the hashtags will be added to each post.
So, you can use your brand hashtag or another keyword. For example, my template could be something like this: [TITLE] [URL] #massplanner #socialmedia. Whatever you do, keep it short. Until Twitter decides to change this, we still have to abide by the “140 characters” limit :D.
Check the option to “Create Image Post (where possible)” and click ADD FEED.
- Before you start your template, you can extract five posts to Drafts. This will help you adjust your template, if necessary. If everything’s ok, you can come back and review your settings again. Choose how many blog posts you want to extract, let’s say 30, and then click START. This will retrieve the latest 30 blog posts and add them to the campaign’s Posts List. Then, whenever you have a new post on the blog, it will be automatically added to the list.
Make sure you check “Add posts at the top of the Posts List” so you can always have your latest post shared on Twitter as soon as possible.
- Step 4 – Add the destination list to the campaign
Go to the Where to Publish tab and choose the destination list you created in the first step.
- Step 5 – Set up timers for your future posts
Go to When To Publish and choose your timers. The best time to share your posts on Twitter it’s usually between 8 AM and 5 PM on your audience’s time zone, but it varies a lot depending the niche you’re in and your marketing goals. For example, if you want a better click-through rate then you should tweet your links in the morning. If you prefer likes and retweets, then the evenings are your best bet.
However, the best way to find out when to post is to test a few scenarios. I suggest starting with the 8 AM – 23:59 PM interval and improve it in time, depending on the results you get:
- Step 6 – Review your campaign
In the Posts List tab you will see the posts that will be shared with this campaign. Scroll down the list and check if everything is ok.
Check the option to “Re-add published posts to the end of the Posts List”.
When everything’s ok, head over to the Overview tab to start your campaign.
- Step 7 – Start the campaign
Go to the Overview tab, add a descriptive name to your campaign and hit START CAMPAIGN.
#2 Create a Standard Campaign for curated content
Your Twitter content should be organized in original content and curated content. There are two methods to find curated content to complete your marketing strategy. One is to search for interesting blogs in your niche, or news outlets, that your audience would like to read. And the second method is to search for interesting content on Twitter itself and retweet it for your own fanbase.
We already suggested that you should have about 40% curated content coming from other blogs and websites and 20% coming from retweets. This will not only help you maintaining a continuous flow of interesting tweets for your accounts, but also will help you develop relationships with other authoritative figures in the business. If you keep sharing other people’s content, there’s a good chance that they will notice you and maybe share your content with their followers.
To create a standard campaign for your curated content, you need to follow the exact steps from above, without checking the option “Re-add published posts to the end of the Posts List” from the Step 6. So,
- create a new campaign for your curated content
- find a few good blogs in your niche and add their RSS feeds to the campaign – 3 or 4 blogs should be enough for now
- review all your settings as we described above and start your campaign.
#3 Use Auto-Retweet Tool For The Rest of 20% of Your Content
You have now figured out the 80% of your Twitter content, how about the last 20%? Frankly, you did the most important part of the job. You could easily stop here and still have a robust content marketing campaign that will share high-quality blog posts on Twitter to grow your accounts.
But, let’s maximize your efforts, and add the “retweet” strategy into the mix! When you retweet other people’s posts two amazing things happen:
- you add new content to your account, which means activity, followers, likes and other retweets.
- the original authors will appreciate and return the favor by following you or retweeting some of your content. This is called the reciprocity principle, which states that humans tend to return good deeds, usually in the same form: if you follow somebody, they will follow you back, if you retweet their posts they will retweet some of your posts and so on.
To use Mass Planner’s Auto-Retweet module, you need to
- go to the Tools tab,
- click on the Twitter account that you want to use
- click on the Retweet tab.
Here are the settings that I use after lots of testing and tweaking:
- first, choose to retweet 4 times between 8:00 AM and 23:59 PM (you can adjust this later)
- I usually select to “Randomize publishing timers each day”, to “Skip tweets with @” and “Skip retweets”
- I also use the option to skip tweets containing keywords separated by a comma, to avoid retweeting something I don’t want to have on my profile. You can use this to filter out tweets about your competitors for example.
- Next, I want to retweet only tweets less than 15 days old.
- A good practice is to choose tweets that already have some likes and retweets, which means they are high-quality tweets.
- You can also add a comment that will go with a certain percentage of the retweets
I swear by these settings, but you might find others that are just as good. Use this as a guideline and after seeing the results, come back and improve them.
Before starting the tool, you need to set up the Retweet Sources. The easiest way is to use keywords in your niche to search for tweets. I noticed that if I search for hashtags in my niche, I get better results than when I search with just the keywords (but this could be niche specific).
You can use a list of Twitter accounts as the source for your search, but this could be a bit time-consuming at the beginning when you add them.
Or you can create Twitter Lists with the accounts you want to retweet from and add the lists as sources.
I usually use a combination of the 3 methods.
Now you can go back to the Settings sub-tab and click on START AUTO RETWEET.
After a week or two, you can come back and review your results. If necessary, adjust your settings, and soon you’ll find the perfect formula.
#4 Grow Your Accounts Faster With The Auto-Follow Tool
Remember the reciprocity principal I mention above? Well, by applying the same principal, if you follow a bunch of people in your niche, a good percent of them will follow you back.
So you could search for potential customers, follow them and after a few days unfollow those that didn’t follow you back.
Of course, this can be very time consuming if done manually. With Mass Planner’s Auto-Follow tool you just need to set up a few search filters.
To use Auto-Follow, you need to go to the Tools section and click on the Twitter Account you want to grow. Then click on the Follow tab.
Similar to the Retweet tool, you will see the Settings sub-tab, Follow Sources, and Results.
#1 The Settings:
- for this type of operation you need to set up some delays – how many minutes to wait before a new “follow” operation. I usually use the default settings for these delays.
- choose how many accounts to follow per operation. Start with something like between 10 and 20 people per operation, and you can slowly increase this number after you gain some experience with the tool.
- now, depending on your preferences, you can choose some filters for your accounts:
- if you want them to have a profile picture (those without a profile picture – “eggheads”- are either dormant or spam accounts),
- a minimum number of tweets,
- characters in their bio
- keywords in their bio to avoid
- user followers/following ratio
- to have activity in the last x days
- you can follow people by keywords – this is where you use your niche keywords
- or you can add Twitter accounts and follow their followers – this is a great strategy if you want to target competitors accounts. The chances are that their followers will like your content too and follow you back.
- the followers of your followers 😉
- or simply add a list of the people you want to follow, this could take a while
After setting up these and the sources for the search, you can start the tool.
The Unfollow tool goes hand in hand with Auto-Follow. But it’s much easier to set up. You just need to choose how many days to wait before unfollowing those that did not follow you back. I usually give it 6 days before I unfollow them, maybe they’re away for a few days and there’s no need to be in a hurry about this.
Like with the rest of the tools you need to have a delay between each unfollow operation. I use the default settings for this. And I choose to unfollow between 10 and 15 people per operation.
Similarly with Auto-Follow you can set-up the Favorite tool to automatically like other people’s tweets. Some of the people you target with the Favorite tool will return the favor, other will even follow you. If you need further help you can see our short video tutorials on how to use all the Mass Planner tools.
#5 Double Your Traffic With Mentions
Numerous studies are showing that when you tag people into your posts, they are more likely to click on your links.
The following strategy is more of a grey-hat technique, and some of you might not be ok to use it, but very effective in doubling your Twitter traffic. The trick is to target potential customers that might like what you have to offer and address them directly using their Twitter handle. You can do this automatically by using the Mention Tool in Mass Planner. You set the tool to extract targeted users on Twitter, and then you craft a message special to them (using spin syntax and tokens like [FIRSTNAME] or [FULLNAME] to make it more personal and finally, you add them to your campaigns for scheduling.
If you decide that you want to give a try to this technique, you can learn how to use it with our video tutorials : 35. How to use the Twitter Mention tool in Mass Planner.
- On Twitter you need to have at least 20 posts per day if you want to stand a chance considering the fierce competition.
- To ensure continuous growth, you need to have original content but also curated content that can be from other blogs or from retweets.
- You can automate your Twitter Marketing Mass Planner in only 10 minutes. Your account will be active without your constant attention.
- Make use of the reciprocity principle and Mass Planner Auto-Follow, Unfollow, Favorite and Retweet tools to grow your accounts faster than ever before.