Welcome to the Mass Planner Blog

Social Media Marketing best practices and how to use Mass Planner to grow your business.

The Top Must-Read Books For Building Your Writing Skills

On 27.04.2015, by

Must-Read Books For Building Your Writing Skills

Several days ago a very close friend asked me to help him with a certain job application. It wasn’t the first time something like that happened. I have always been the go-to person with my friends when they needed a hand with their job or scholarship applications. It couldn’t be due to the experience. I …

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8 Ways To Get Started With A Successful Social Media Strategy

On 22.04.2015, by

In case you’re feeling overwhelmed about Social Media Marketing these days, don’t despair. You’re not alone! Sure, there’s always the social media superstars bunch that makes it all look like a walk in the park. You’re probably wondering what kind of magic they do. While it’s definitely not an easy task, it’s not impossible to …

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How To Succeed In Social Media – The Science Behind Viral Marketing

On 19.04.2015, by

Just a few days ago, the last episodes of my favorite television show have started airing. You have probably seen Mad Men, if not because you actually like it, then only to see what the hype was all about. The show follows the life of Don Draper, an ad man from 60’s (and later 70’s) …

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Make Your Voice Heard: The Beginner’s Guide to Podcasts

On 16.04.2015, by

You don’t have to look too hard online to find a podcast about whatever interests you. There are podcasts for traveling, dog grooming, video gaming, exercising, politics, pretty much anything you can think of. This should give you a hint that making your own podcast isn’t too hard, and if you get enough listeners, it …

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Social Media Metrics That You Need To Keep Your Eyes On

On 10.04.2015, by

Social media metrics are the statistics upon which expert marketers base all of their actions on. They monitor them carefully and interpret the findings to optimize their results. But what metrics do they look for and what do they do with those metrics after they’ve understood what they measure? Expert social media marketer Jay Baer …

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How to Build a Social Media Strategy for Your Personal Brand

On 08.04.2015, by

Building a personal brand is extremely important when it comes to businesses which rely on a single person. The way your potential customers perceive you personally will play a significant role in whether or not they decide to work with you or with the next person who seems friendly and knowledgeable enough. As you would …

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7 Reasons Why You Don’t Have More Fans On Facebook

On 06.04.2015, by

When Facebook was founded by Mark Zuckerberg in his university dorm room at Harvard University in 2004, it filled an empty space in people’s lives. You could connect with people you haven’t seen in ages, or if you meet someone you can deepen the relationship online first, and then head out for that long overdue …

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Social Media Marketers: The Good, The Bad And The Successful

On 04.04.2015, by

Social media marketing is not an easy field to play in, but if you manage to master the field, there’s nothing stopping you from achieving exponential growth and success. Not all of us can reach the mastery of our desired craft, just as not all aspiring professional athletes make it to the big leagues. But …

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Optimization Study – Do Opt-in Popups Really Work?

On 31.03.2015, by

Email opt-ins popups can be a great way for internet marketers to capture an email address theoretically, but does it really work these days? The short answer is yes they do work, but the important question to ask is to what extent do they work.   What Kind of Sites do Opt-in Popups work well …

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Targeting Twitter posts and people with advanced search operators

On 28.03.2015, by

One of the most interesting and underused features in Twitter is the advanced search operators. They work great and help you find exactly what you need in an ocean of tweets and people every day. Even though they aren’t hard to use, most people don’t know about them or just never cared enough to learn …

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