Promote Your Business On Instagram Like A Pro With Mass Planner

On 22.02.2016, by

Promote Your Business On Instagram Like A Pro With Mass Planner

According to the latest reports, 26% of young Internet users are on Instagram, while only 23% are still using Twitter. Not only that, but users with ages between 18 to 29 years old say that they are using it every single day. A Forrester report found that Instagrammers were 58 times more likely to engage with a brand’s post than were Facebook users, and 120 times more likely than Twitter users. And by engaging, we mean likes and comments on a post.

These are impressive numbers that should make even the most skeptical of marketers thinking of adding Instagram to their marketing mix.

Surprisingly enough, only a few marketers have started with Instagram marketing. This social platform can be your opportunity to get creative and represent your brand with visual storytelling.

Long story short: If you are not on Instagram, you should be.

Let’s see how to start Instagram Marketing without having to stay up all night, every single day in order to build up your profile.

Create Content That Customers Will Love

Even if your business is not revolved around crafty pictures, you can still get creative and create content that will attract your potential customers. For example, you can have a mix of business advice and motivational quotes that resonate with your followers. You job is to figure out what your customers would like to see, and then you can use Mass Planner to do the rest, from scheduling your content and posting it at the perfect times to finding potential customers.

One way to find out what your customers would love to see on Instagram is to do a competitive research and see what other businesses in your niche are posting.

Once you know what content to create for your audience, you can start … well… creating it. 🙂 This might sound like a lot of work (and headaches), but actually, it can be quite easy these days with the abundance of online tools for crafting visual content. I like to use Canva for all my designs because it offers me access to over a million of high-quality images and hundreds of easy-to-use templates to choose from. No need for expensive designers.

Use Mass Planner To Automate Your Instagram Marketing

On Instagram, you can start off by posting twice per day, and even more if you can keep up with creating the content. The good news is that if you set up Mass Planner as we are about to show you, your only concern will be to create the content that will be added to your campaign.

The most time-saving Mass Planner trick that you can use for Instagram Marketing (and all the other social networks where you want to post images) is that you can add a folder where you keep your images and Mass Planner will automatically extract the pictures and share them at the specified intervals. That’s pretty neat, right?

All you have to do is to create your campaign, set up your images folder and then keep adding your creations to the folder. The best part is that you can use a Dropbox folder, that will synchronize your photos on multiple devices. You can add photos from your phone, your laptop, your tablet, all to the same folder.

So, let’s start with creating the Mass Planner campaign for your Instagram Marketing.

Schedule All Your Instagram Posting With Mass Planner

Before creating a scheduling campaign for your Instagram Marketing, we need to create a destination list where we will add all your social accounts where you want to post your visual content to. This is very helpful in case you want to share the same images to other accounts, either Instagram or Pinterest, Twitter, even Facebook accounts.

To create a destination list you need to:

  • Go to Destination List tab
  • Click on Add New Destination List
  • Give your destination a descriptive name
  • Add your Instagram account

You can add your Twitter account too, or Pinterest boards, even other social networks if you want. But for this tutorial, we will focus on Instagram.

Now let’s see, step-by-step, how to create your first campaign to schedule your Instagram posting.

  • Step 1 – Create a Standard Campaign
    The standard campaign is the best option for your Instagram Marketing because you can choose how many posts you want to have per day and Mass Planner will set up optimized timers for you. No need to worry about the exact hour and minute for your post, it’s enough to set up a time interval and the number of posts per day.

standard campaign

  • Step 2 – Add your visual content
    This is where the fun part begins. Like I said before, you can set up a Monitoring folder where you will add your Instagram pictures, and Mass Planner will extract them and add them to your campaign to be posted at the right time for your audience.

monitor folder

    Go to What To Publish and click on MONITOR FOLDERS.
    Click on the Browse button to add the folder where you want to add your photos.

    Define a template for your future posts. Now this is important because you want to make the most of your posts while automating this process as efficient as possible.

    When defining your template, you can use tokens like [FILENAME] – which means that Mass Planner will replace this token with the picture’s file name, making easier for you to customize all your posts. So make sure to save your files with the caption you want to add to your photos.

    Another interesting token you can use is [COMMENT] – everything after this token will be posted as the first comment to your photo. This is very helpful if you want to use hashtags to help people discover your photos. Instagram lets you add up to 30 hashtags to your photos, but if you add them all into the caption not only that your post will look spammy, but people will be distracted from the message you want to transmit. If you add all your hashtags into the first comment, then your posts will look clean, and your photos will still be discoverable by Instagrammers.

    So the best strategy here is to research your hashtags, find the most relevant ones for your content, and the most popular ones in your niche and add them to your template.

    In the end, your template should look like this:

post template

    But remember to save your photos with the caption you want to use as the filename.

    After you finished crafting your template click on ADD FOLDER.

    Of course, you can add as man folders you want with different templates. You can have your “quotes” folder, “business advice” folder, “behind the scenes photos” folder and so on. Each with different hashtags.

    To start extracting photos from your folders, you need to click on the START action next to the folders you want to use. Mass Planner will then retrieve the existing pictures and add them to the Posts List. Each time a new picture will be added to the folder, Mass Planner will add it to the Posts List.

  • Step 3 – Choose your destination list

    Go to Where To Publish and select the destination list you created above for your Instagram accounts.

  • Step 4 – Set up timers for your Instagram posts

    Go to When To Publish and choose the number of posts you want to have per day. You can start with 2 posts per day, and increase this number over time.

    I usually choose to “Randomize publishing timers each day” and leave the remaining settings the default ones.

campaign timers

  • Step 5 – Review your posts and then start the campaign
    To review your posts and make sure your template is working ok, go to the Posts List tab.

    If everything is ok, you can go to the Overview tab and start your campaign. Make sure to give your campaign a suggestive name before starting it, so you can easily recognize it.

That’s it: you now have in place an entirely automated system that will take your photos from your folders and post them to your Instagram with customized captions and hashtags.

Add more content to your profile with the Repost tool

Here’s a great method that can help you striking two birds with one stone: search for great content on Instagram from Instagrammers in your niche with similar numbers of followers or slightly higher, and repost their content to your profile.

First you will have great content to keep your audience engaged. And second, this is considered a “shout-out” in Instagram communities, which means that a good deal of the people you shout-out will return the favor and repost some of your content to their feeds. This will help you reach a new audience and grow your accounts faster.

With Mass Planner’s Repost tool you can do this on autopilot:
#1 Set Up The Tool’s Settings
repost settings

  • go to the Tools section in Mass Planner and choose the Instagram account you want to grow using this method
  • click on the Repost tab
  • choose the Settings for reposting content on Instagram:
  • choose the number of minutes to wait between each repost operation, how many reposts you want to have per operation and the time to wait between each repost
  • I suggest to start with a maximum of 2 to 4 reposts per day and slowly increase the number
  • After you select the hours for your repost and the post type: images or videos, you can choose to delete the repost after several hours. This is a limited time shout-out, and it practiced a lot with excellent results. To be more efficient with this method you should notify the people you are reposting about your shout-out and the interval you’re doing it so they’ll know to return the favor.
  • next, make sure that the post you want to share is recent enough (I usually choose posts within the last 5 days)
  • you might want to share only those post that already have some likes or comments
  • you can also set up a list of keywords to exclude posts containing them
  • Finaly add your template for the post’s caption. You can use spin syntax and token such as: [USERNAME], [POSTURL] or [ORIGINALPOST CAPTION] that will be replaced with the corresponding info at the time of posting. Or you can use the [COMMENT] token, just like for your own posts, and add hashtags in the first comment. My template looks something like this: {Reposted from [POSTURL]|Posted by @[USERNAME]}. If you want to learn more about spin syntax here are two tutorials for you:

    New Feature -spinning syntax for all text fields
    How To Use Mass Planner’s Assisted Spin Editor Tool

#2 Choose The Sources
After you figure out all your settings, you need to go to the Source sub-tab to choose a method to search for posts to share.

repost sources

These are the methods you can use to find posts:

  • add a list of keywords and repost based on these keywords
  • add a list of accounts (just add valid usernames, one per line) and repost from their content. This is very useful if you know the influencers you want to reach
  • repost from the followers or followings of certain Instagram accounts. This is useful if you want to target friends of competitive accounts in your niche.
  • you can simply choose to repost popular post
  • or repost based on certain locations
  • or you can even target specific posts, if you add their URL one by one

Get more Instagram followers using the Mass Planner Tools

We already discussed the reciprocity principal in our Twitter tutorial, so I’ll be short: This reciprocity principle states that people use to return other people the favor. Applied to social media this means that if you follow other people, the chances are that they will follow you back (at least most of them). Same goes for likes or comments.

So a good strategy to grow your accounts fast is to search for people in your industry and follow them. A very good percentage of them will follow you back. After a few days, you can unfollow those that didn’t follow you back. Rinse and repeat. You can do this manually, but it will take you a lot of time. So the best way is to use Mass Planner’s tools like Follow and Unfollow.

On Instagram, there are more chances that a person will follow you back if, after following you also like their latest photos. Through our testing, we noticed that you increase your chances if you like the latest 3 photos or even better if you comment on the latest 3 photos.

Let’s see how to use the Follow tool in Mass Planner to do all this:

  • go to the Tools section in Mass Planner and click on the Follow tab
  • Click on the Settings sub-tab where you can refine your search
  • Start with setting up how much time to wait between each follow operation and how many people to follow per operation. If you are just beginning you should start slow, following around 8 to 20 people per operation is more than enough.
  • Now make sure you follow people with a profile picture, with a minimum number of posts and a bio. Otherwise, you will risk following inactive or spam accounts

follow settings1

  • You can also set up a list of keywords to ignore people with these keywords in their bio or username
  • Next, I usually set the tool to search for people that posted within the last 30 days (to ensure I’m not following inactive users), and I want to avoid private users.

follow settings2

  • Now, like I said you can set up the Follow tool to like the latest posts after follow (I choose to like between 3 and 5 posts) and to leave a comment on the last post. This will increase the chances that the user will follow you back.
  • After you figured out all the settings, you need to go to the Follow Sources tab
  • Here you can select a method to search for people to follow.

    You can search people by keywords, or you can target the followers or followings of specific accounts in your niche. You can even target people that follow your own followers, or simply add the accounts you want to follow one by one.

    Another method to search for people to follow is to target people that interact with the posts of certain accounts (for example you want people that like or comment to your posts, or to a competitor’s posts) and lastly, you can follow people based on their location.

    You don’t have to use all these methods at once (although you can:P). Just start with the one you feel more comfortable with and you can test other methods later.

  • After you have the settings and the sources, you can go on and Start the Follow tool.

The Unfollow tool works hand in hand with the Follow Tool. So you might want to start this one too. You just have to set up a number of days to wait before unfollowing those people that did not follow you back. I usually wait about 5 minutes.

unfollow tool

Similar to the Follow tool, there are two other tools that you can use: Like and Comment. You can search for posts in your niche and like or leave a comment. People will notice your account and check it out. These tools are pretty similar to the Follow tool, but if you need more guidance, you can check out our video tutorials.

Let your clients be the first to know about your offers with the Contact tool

Even with your carefully planned Marketing strategy in place, most of your followers might miss a good deal of your content. But they followed you because they want to be the first to know when you release something new, or you have a giveaway, contest or a promotional offer. You can make sure they still get your offers even if they are not 24/7 on Instagram, by using the Contact tool and send them Direct Messages. This way, they will get notifications and any promotional material right in their inbox.

To use the Contact Tool, you need to go to the usual place in the Tools section, click on the Instagram account you want to use to contact its followers and click on the Contact tab.

Here you can notice 2 other tabs: Extract Followers, Use Followers and Send Messages.

In the first tab you just need to click on the EXTRACT FOLLOWERS button and Mass Planner will start retrieving your followers.

After the first part of this process is done, the extraction of the followers, you need to go to the second tab, Use Followers. Here, you will see the list of all your followers. You need to select the ones that you want to contact.

Then, in the same tab, in the Message Text area, add the message you wish to send to your followers. You can use spin syntax for this if you want to change things up a bit. You can use token such as [FULLNAME], [FIRSTNAME] or [LASTNAME] if you want to customize your message. These token will be replaced with the corresponding information. Due to some technical limitations, right now you can only send messages with attached images, so the next step would be to attach a representative photo to your marketing message.

contact tool settings

After finishing your message click on the SEND button to send it to the messages list that you will manage in the next step. Don’t worry, this will not send your message to your followers. We will do this in the next step.

Now, the final step: click on the Send Messages tab. Here you will see the messages you plan to send and the delays for your messages. It’s best to have some delays in place, to avoid sending too many messages in a short period of time. The default settings are a great starting point.

When ready you can click on START SENDING MESSAGES.

That’s it; you now know how to promote your business on Instagram like a pro. Of course, we have more incredible tools like this, if you want to check them out, you can watch our video tutorials.

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