Facebook Policy Change: Incentivizing People to Use social Plugins or to Like a Page Banned!
On 08.08.2014, by Johnny
Yesterday, Facebook announced some changes to its Platform Policy, which you can read here: https://developers.facebook.com/policy, but what caught our attention is this one:
“You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, check-in at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.”
according to the announcement made in a post on Facebook’s developer blog.
Developers have 90 days (until November 5, 2014) to comply with the new set of rules. This means that some of you should definitely re-thing your strategy, if it involves giving access to content in return for Likes. Also this affects marketers that use this strategy for promotions or giveaways.
The social network also announced the upgrade of the Graph API to v. 2.1, which includes several bug fixes and many features requested by their users to enhance stability, simplicity and consistency. You can read more of these changes here: https://developers.facebook.com/docs/apps/upgrading#v2tov21.
What do you thing about these major changes announced by Facebook? Do you consider this a good move from Facebook? How will affect your campaigns? Do you have a backup plan for this? Share your thoughts in the comments!