Best Practices To Increase Follower Engagement On Facebook For Better Conversions
On 11.10.2016, by Contributing Guest
Facebook is a powerful social media platform that is home to millions of users worldwide. When using Facebook for your business, the general goal is to increase your followers and make them engage and interact with your business to boost your website traffic and conversion rate. However, like many other businesses have found out, it can be hard to get your followers to interact more with your posts.
So how do you turn this around?
This expert guide will give you the best practices that you can use to increase your follower engagement and interaction on Facebook for more conversions. Let’s take a quick look now.
Best Ways To Make Your Audience Interaction
Use Emotional Triggers
Emotions are a key element in how your Facebook followers interact. Think about it for a second, if you see something that stirs emotions in you, you’ll be more inclined to like a post, share it, or comment on it right? This is where you can leverage emotions to gain more interaction from your audience.
But how do you do this, you ask?
It’s not as hard as you may think. The first thing that needs consideration is what emotions you want to target. Some of the emotions that drive more follower engagement include:
- Passionate Anger
The type of emotional response you’ll target will come down to your industry and how you can leverage it to your advantage. Here are some examples of how you can provoke emotion from your audience for better engagement.
Don’t try to make them angry at your company as this will cause a reverse effect. Instead show them you’re passionate about a cause. Show them you’re angry about a specific subject and that you’re going to work towards helping to solve the problem. In directing your anger in a positive way you’ll have a higher chance of provoking those who also feel the same way about what you’re talking about. Anger is a great way to gain more comments and likes from your Facebook post. The key to provoking a passionate anger from your followers is to analyze them and find out what they like the most and what they disagree on in your industry.
When you provoke happiness from your followers you’ll be reciprocated with happiness in return. Posting or sharing happy stories, or stories that have a happy outcome will help you to raise feelings of joy and happiness from your followers. In provoking happiness, you’ll be more inclined to get more likes, comments, and shares. With a world focused on the negative most of the time, it’s always good to spread a bit of love around.
While you don’t want your followers to be sad, it can generate a powerful response if you do it correctly. When provoking a sad emotional response from your followers you need to make sure there’s a possible solution to the problem when they click through to your post. If you don’t have a positive solution to the problem, then it can lead them to feel incomplete. This can decrease their like for your company. Thus reducing your conversion rate.
Ask Questions That Are Thought Provoking
Another way to make your audience engage and interact with you on Facebook is by asking questions that provoke thought in your followers. Thought provoking questions can generate a large amount of interaction from your readership. When asking your questions be entertaining, but random. Some examples include:
- So what are the things standing in the way of you reaching your goals?
- If you lost everything tomorrow, what would you do first?
- If your life was a movie, what would the title be?
You can also gain the same reaction from thought provoking quotes. Getting your audience thinking will automatically generate the need to respond to your question or quote. The more they respond the more they’ll be on the lookout for your next riveting post. It also helps to create a stronger relationship between you and your followers. They will more than likely continue to come back as a repeat customer.
Make Content Valuable To Your Followers
Any content that you’re sharing on Facebook needs to be valuable for your readership. What determines valuable content you ask? This includes, but isn’t limited to:
- Content that is very well written and that has minimal grammar mistakes.
- Content that provides helpful tips and tricks. Your audience should be able to take something away from the information that you’ve provided.
- Content that’s relevant to your individual industry and its audience. If it’s not relevant you’re not going to get the engagement you’re looking for.
- Content that teaches them something new about a topic they may already know about.
When writing content for your readership to share on Facebook here’s a few tips you can follow:
- Keep the same layout with your posts. Your article should have an intro, subheadings that break up your content, and a conclusion.
- Create posts that are around the 1000+ word mark. Posts that are shorter than this tend to lack in information.
- Use effective and eye catching titles. A title that says: ‘Secret Revealed On How To Successfully Become A Millionaire Overnight’ is better than ‘Top Ways To Become A Millionaire’
- Focus on writing content that is interesting, well written, informational, and thought provoking. Use facts and resources to back up your facts.
- Add a call to action at the end of your post if you wish for your readers to be directed to somewhere else. Be adventurous with your call to actions. Some great ones include: ‘Join An Exclusive Club’, ‘Be The Best With The Best’, ‘Launch Your New Journey’
Incorporating these things into your article will help you to peak your follower’s interest. This will lead to more likes, comments, and shares with a positive increase in your conversion rate.
Wrapping it up
Facebook is a great place to gain better interaction from your customers and audience. By taking the time to implement a new Facebook strategy based on the feedback above, you have a higher chance of really drawing interaction and engagement from your followers. Remember to always answer questions and thank people for their suggestions or thoughts on the matter.
So are you ready to generate more conversions and interaction from your Facebook followers?
About the Author
Aaron Gray is a passionate digital marketing expert and the co-founder of Command Center. Command Center is the one place for people to manage and consolidate all their digital assets. The platform was designed for business owners and marketers to take action within the platform to improve sales, measure the ROI on all digital campaigns, and to deliver insights into complex data in simple to understand reports. Aaron’s goal is to help business and website owners take control of their online marketing and assets to be able to make smarter business decisions.