The Benefits of Having a Twitter Business Account

On 07.04.2017, by


Twitter is best known as a social media network. The first things that come to mind are checking out what’s currently going on in the world, reading clever comments and watching interesting images. These are the most frequent reasons why people browse this social network and often refresh their feed. But is this all Twitter is good for? The answer is simple – no, Twitter is also used by many as a very effective business asset.

After Facebook, Twitter is arguably the second most popular social media network out there, and it offers just what you need, no matter whether you’ve got a new service that you want people to know about, or planning to promote or discount a product on the market. What makes Twitter great is that it enables you to instantly respond to any questions, and easily reach your current and prospective customers. If you don’t take the management of your Twitter account for granted, it can be the one thing that makes your business stand out amongst all the competition. Keep in mind that, in order to truly reach people via your Twitter account, you need to be creative and responsive. Furthermore, you need to follow up on contemporary trends and stay fresh. But if you learn to properly run your Twitter account as a modern asset for your business, you can reap the rewards and greatly improve your brand image.

The benefits and the downsides of Twitter

The key to your Twitter account’s success is publicity. You need to have your business’ name and reputation out there so that it is visible for everyone, and open to discussion. While it does take time and effort to build a solid fan base on Twitter, the benefits that you get to reap are certainly worth it in the long run.
The benefits include offering excellent customer service, truly improving your brand recognition, the ability to instantly respond to customers’ questions and complaints, tracking of how customers react to what you post in real-time, as well as direct messaging that is a great and less time-consuming replacement for emails.

The downsides of Twitter are that it does have a learning curve that you need to go through in order to make the best out of it. Also, as a new corporate user you start a few steps behind those that have already established themselves on the network. Furthermore, it does take a certain amount of time to gather a following, and it requires significant effort.

In the long run, however, the advantages are truly worth it, and work well even for the most traditional businesses out there. Reduction of advertising costs is one benefit that you can see in action right away. You don’t need to hire marketing agencies, which tends to be rather expensive, and there is much less need for traditional advertising. Creating a Twitter campaign costs much less than traditional advertising via printed media, TV and radio. This enables you to save that money and invest it in other areas that you might consider more important.

Your Twitter presence

The question you need to ask yourself is – how do I properly create or improve bots can be detrimental to your Twitter profile, spammers can do much more damage.

Once you take care of this, you can start building a strong foundation. Next to your professional bio, you need to pay attention to the location. Tell people where you are and how they can reach you. Not everyone that visits your page is local, so you need to provide them with the necessary information. You should also combine your Twitter and website efforts. Implement a link to your website or blog, so that your visitors can get to learn more about you.

Wrapping Up

When you build a foundation for your Twitter account, you can start following people and building relationships. This includes your customers, business partners, peers, organizations that you can benefit from, and other local businesses. As you do this, you will notice that people are following you back. This gives you the perfect opportunity to reach out.

About The Author

Aside from primary area of interest and expertise in business consulting with SBHI Commercial Cleaning Sydney, Ian could be tagged also as a passionate sports fan, nature and photography enthusiast, always trying to keep up to date with tech innovations and development, with a particular interest in trying to master the fine art of Social intelligence.

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