9 Tips For Running A Successful Business Blog
On 31.01.2017, by Contributing Guest
Of the millions of blogs out there, a huge proportion is a hobby. People are writing because they love it because they’re passionate and have a story to tell and enjoy sharing that experience. For many, however, a blog is a facet of their business, or in some cases a full-time job.
There are huge differences between blogging for business and blogging for pleasure, and to really maximise the potential of your business blog, you need to be sure you’re doing it right. Running a successful business blog can radically increase your audience, outreach, and visibility. It can help you move up the search engine rankings, and also provide a channel of communication between you and your customers. The best blogs can also help establish you as a trustworthy and knowledgeable individual in your field, and ensure that you are the first name to enter someone’s head when they need the kind of service you can provide.
#1. Use Online Resources For The Best Quality Content
If your blog is only going to be one facet of a business, rather than a business itself, then it may be a good idea to hire editors who can proofread, or even write your content for you. If you’re too swamped to be able to commit to regular content- which is necessary if you want to see any benefits, then using an external service may be the only way to proceed. Similarly, if you know the ins and outs of your business, and want your own voice to be a part of the blog, but are self-aware enough to know that your skills lie in industry, not writing, then hiring an editor could solve all of your problems. A blog can only have a chance at being successful if it is high quality, and the best way to ensure that is by hiring a professional.
You could be rushed and want to simply make an order for content and editing quickly and easily, in which case Big Assignments could be the right service for you. There’s also Scripted which provides services specific to business and marketing, which could meet your needs.
If you want to have more control and more of a personal relationship with your writer or editor then hiring a freelancer personally via Upwork or Freelancer could be the right choice, as then you can interview your candidates and make sure you have someone who is a good fit, as well as being able to message them personally to make sure they understand your requirements.
#2. Use Online Editing Tools
If you want to do the writing all by yourself and simply need to ensure your writing is as good as it can be, then there are other online tools to use. These include Australian Help for a guide before you start to check on your grammar, language, and tone or even a course in writing through Academized.
If you are looking to appear authoritative and don’t want to face any accusations of plagiarism, then you will need to include references, which Cite It In can help with, so you know you have properly credited any sources.
You’ll also soon learn that blog posts of a certain length are more popular than others – in most cases over 300 words is SEO friendly, while between 1000-2000 is ideal. You can keep an eye on this with Easy Word Count. All of these sources contribute to making your blog the best it can possibly be, which in turn promises that you’ll see the best possible results in your business.
#3. Stick To A Schedule And Structure
Having regular content makes your blog successful – this means you must stick to a writing schedule every week, and post on a regular basis. Most people are too busy to find the time for this unless it is penciled in their diary, and considered a part of their working day. Writing is easier when you stick to a tried and tested structure- you don’t need to reinvent the wheel, simply ensure small sentences, subheadings, lists, and bullet points litter your blog posts, as we all know they are appealing to online readers.
#4. Make A Note Of Your Ideas
When you have an idea, write it down. You won’t find yourself staring at a blank screen waiting for inspiration to strike. One of the best sources of topics are questions from your audience. Turn the question into a blog post and you know you’re delivering content that they’re interested in.
#5. Know Your Audience
You don’t need to write for everybody, you are writing for your specific target audience. This should give you an idea of what they want to read, the level of language you should be using, and what days and times you should post. Give them content they want to maximize likes, comments, and shares.
#6. Write While You Feel Good
Your passion and enthusiasm for your business should be apparent in your writing. It’s easiest to convey this when you are feeling great and excited about your business – so don’t write on the bad days, or when you are exhausted. Writing when you’re feeling negative could convey that same emotion to your reader, which is not something you want.
#7. Include Expert Quotes
When you’re starting out in an industry, you can show your knowledge and appear authoritative by quoting experts. This shows you’ve researched, and that people coming to you for business will benefit from the same ideas and values as if they went to the expert – having external links also fuels SEO.
#8. Invite Guests To Post
This changes the pace of your blog, gives your readers something new to read, and also potentially brings your guest’s audience to your blog too. As a bonus, it shows that there are other people who agree with you and the way you work, which makes you appear trustworthy.
#9. Optimize Your Content for SEO!
This one may be glaringly obvious – but always remember your keywords, subheadings, and the length of your content to make sure your blog is as visible as possible, and easy to find via search engines.
While nothing can replace well-written and well thought out content, the above tips all contribute to posts that will be far reaching and effective – helping drive traffic towards your business and ensuring you are a personal, trustworthy, and reliable name in your field.
About the Author
Sharon Conwell has an impressive experience in content management and ghost-writing with over 20 projects under her belt. She is a part-time educator and editor at the moment and she’s specializing in content creation and optimization. She loves coffee, tulips and her Shih Tzu named Bobby.