7 Most Common Social Media Marketing Mistakes Startups Should Avoid
On 07.03.2017, by Contributing Guest
Whether you are thinking of starting a social media marketing business or seeking to sell any other types of products or services, here are seven social media mistakes to avoid. If you follow our advice, it could improve your chances of success. Welcome to the social media marketing world 2017!
#1 Going All-In With the Social Media Sites
When starting a company, it is understandable that you would be eager to get your name out there in a way that reaches the largest audience possible. So it might seem intuitive to create accounts on the most popular social media network sites in the world such as Facebook, LinkedIn, Twitter, Pinterest and Instagram.
However, this is one of the most common marketing mistakes.
You should be aware that successfully managing social media sites is not as easy as you might think; keeping up with every individual site is truly a full-time endeavor. Think about it this way: by juggling your time to maintain five different social media sites at once, you will never be able to use any of the sites to their full potential. Therefore, the best strategy is to choose one or two social platforms, and then once your company grows you will be able to hire more social media marketing staff and create accounts on additional sites.
There is a saying that goes, “No publicity is bad publicity.” This way of thinking would be one of the biggest mistakes you can make. The truth is embarrassing social media gaffes can leave a company looking foolish and turn off potential clients. If they had paid attention, these problems could have been avoided. Fortunately, you can avoid the same fate by using common sense. Before posting a photo, sending out a Tweet, or using a hashtag, it is essential that you double or even triple check to make sure it does not lead to misunderstandings or leave the company looking insensitive. This can be a simple matter of having a couple of colleagues take a look before the information is posted.
#3 Rarely Posting…or Posting Way Too Much
The whole point of social media marketing is to bring attention to a product or service, right? Well, if your social media pages go weeks at a time without posts and updates, why would anybody bother to follow you?
On the other hand, you would also want to avoid getting out of control with the posts. If your company is making it a point to Tweet every 10 minutes or post pics nonstop, your message will get lost amongst all that clutter.
The key is to find the right balance and use some strategic thinking. For example, on some days you might want to send out two or three posts containing useful if not earth-shattering information. The point would be to remain in touch with your audience. On the other hand, you might have a major announcement on a particular day and pin it or otherwise hold off on additional posts for a couple of days while you allow the news to get your followers’ full attention.
#4 Ignoring feedback or Making it Impersonal
As you certainly are aware, there is a point to using social media sites beyond “everybody is doing it.” It is also more than just an exercise in vanity. The colorful pictures and attention-grabbing Tweets mean nothing if you are not fully engaged with your followers. This means replying to their questions and comments. But remember that generic, automated responses won’t do. Address them by their names, act professional and provide competent answers when required, and keep things lighthearted and fun when the follower wants to engage in friendly banter. Social media sites are intended to provide companies with a human face. Do not neglect this important purpose.
#5 Using the Wrong Platforms
As we have mentioned, before you expand into various social media sites, it is important to take things one step at a time and finely tune one or two sites maximum. But when it comes to avoiding marketing mistakes, equally critical is recognizing which sites best achieve your goals and which ones you ought to pass on. For example, research finds that adults are more likely to use Facebook while teenagers are turning towards Instagram in increasing numbers. If your product or service is intended to cater for a particular demographic, you will simply be wasting your time and energy if you are using the wrong platform.
#6 Seeking Attention Through Irrelevant Content
These days funny internet memes and compilations of cute kittens falling asleep are all the rage. But while they might generate awws, chuckles and “likes,” they serve no point if they have no direct connection to what your start-up is offering. Your business can and are absolutely encouraged to use your social media platforms in a fun and entertaining way if that is your style, but it must be done the right way, meaning that the focus should always be on your product or service.
#7 Failing to Develop a Broader Marketing Strategy
Let’s suppose you have developed a fantastic social media page, post relevant announcements and pictures, use the correct social media platforms, engage with your followers, and post content that brings proper attention to the product or service. You’re good to go, right? Not so fast. The fact that teenagers use Instagram doesn’t automatically mean they will flock to your page. You might send a fantastically-crafted Tweet, but you still need an audience to read it. You need a comprehensive plan.
This is where an integrative social marketing and advertising campaign comes into play. Your social media platforms can serve as a perfect test tube for your broader marketing strategy. As you post messages on your social media sites, it is important to measure which ones are generating the most buzz and then build an advertising strategy around the best ones.
Post several photographs of your product on Facebook in order to get a better understanding of consumer preferences. Pay attention to what Twitter and Instagram users with large followings are saying, and with a bit of luck and the right interaction, you might get noticed.
Finally, beyond the use of popular social media sites, creating a company blog is another great way to engage with consumers in a manner that is far less formal and more personal than corresponding through a company website.
About The Author
Alyssa Johnson started her career as a journalist, but she works as a freelance writer for https://customwriting.com/.