5 Best Kept Secrets for Successful Social Media Marketing

On 01.03.2017, by


Social media has now evolved into one of the most important marketing platforms in contemporary business. Most of the social networks started as avenues to connect family and friends but today even the largest global brands are scrambling to get a piece of the big market. With over 2.3 billion users on social media according to Convince & Connect, this is the new frontier in internet marketing.

Social Media User Stats

According to the same report, over 67% of Americans have more than three social media profiles which highlight the importance of these platforms for attracting new customers. Over 22% of Americans use social media daily meaning if your brand is leveraging these platforms, you can keep the conversion going thus boosting visibility and driving more traffic to your site.

A simple look at the leading social media networks statistics will excite every marketer. Facebook boasts over 1.76 billion monthly active users (MAUs) while Twitter enjoys over 310 million monthly active users (MAUs) and over 1.3 billion accounts to date. LinkedIn, which is the premier professional social media network, has over 500 million members globally. WhatsApp, on the other hand, boasts 1.2 billion monthly active users.

In a Price Waterhouse Coopers (PWC) study, 45% of digital buyers say they are influenced by reviews on social media, again indicating that this should be a priority when you are building a market strategy. Now that 83% of Americans have a social media account, there is every reason to invest in a social media campaign if you are to boost your online visibility.

Other reasons to invest in social media include:

  • Giving you more consumer insight
  • Enhanced customer service
  • Easier sharing of content
  • Boosting SEO ranking
  • Increased website traffic
  • Cost savings in business marketing
  • Increased brand awareness
  • Higher conversion rates
  • Competitive analysis

These are just a few of the reasons why your brand should be visible on social media. These networks facilitate easier interactions with your target audience and also increase the visibility of your brand. The more brand mentions your company enjoys on social media, the better the conversion rates on the website.

Top Secrets to Boost Your Social Media Campaign

While creating a social media profile is easy, getting the numbers is not. In fact, many brands have ended up in one crisis after another on social media due to poor strategies. Most of these brands don’t have a plan, and with time, they have to start putting out fires.

The fact that information on social media spreads rapidly means any blunder on your profile will go viral and you have to start fighting to remedy the situation. For your new social media campaign to work, you have to learn from the competition and top brands that have adopted social media.

A study published by eConsultancy in 2016 listing the best brands on social media including BT, Domino’s, L’Oreal, Nike, KLM, paddy power, Coca-Cola and Airbnb and assessing what they do differently can be a great place to start.

If you have been struggling to get a footing on social media, below are some secrets collated from some of these top brands and other B2B marketing experts:

#1 Don’t Expect a Predictable Path to Success

When you start searching for shortcuts to social media marketing, you will obviously find many so-called experts. Well, following such guidelines always has the same result: disappointment. Most brands which have managed to leverage social media for marketing and branding contend that there is no single path to success.
Forget the quick fix solutions that guarantee overnight success including buying followers and bots. The most advisable route to follow is to consistently evaluate the campaign using available tools such as Google Analytics, DrumUp, Social Mention, and PicMonkey to improve your performance. You are able to determine which platforms drive better conversion and monitor keywords among other things.

#2 It is All About Engagement

Now that you have created multiple social media platforms, what more do you need to do? For most marketers, social media presence is an end in itself. This is one reason why most marketers complain about poor ROI in their social media campaigns. The most important task in any social media campaign is to engage your audience with questions and interactive posts. You must dedicate time and other resources to guarantee target audiences keep coming back. Engaging your followers also earns you trust and loyalty which is the dream of every marketer.

#3 Leverage Video

The video is the future of business marketing. Videos are easier to share, and they can be used to meet different goals. Whether you want to entertain, educate, launch a product or update your audience, this is the most versatile form of content. A report by HubSpot shows that 87% of online marketers use video content. The same report shows that a video in any form of content increases conversion by 80%. After watching a social media clip, the same HubSpot study says 64% of users are likely to buy your product.

#4 Avoid Self-serving Conservation

While social media is supposed to be informal and integrative, your content should not always be self-serving. You should always strive to have content that adds value to your users. Avoid being over-promotional because ultimately, your followers will be turned off. Remember, internet users are looking for better content away from commercialized messages on television. Too much promotional content will eventually lead to you losing your customers.

#5 Collect Data and Use it

Data is now the holy grail of digital marketing. If you want to leverage the growing social media numbers, you must use available consumer insight analytics to determine which strategy you are going to use. However, data collection is not an end in itself because it can only help if a proper analysis is done. The more you know your audience, the better your social media marketing strategy.

Wrapping it Up

Social media remains one of the most viable business marketing strategies today. It is a platform that allows easier engagement and boosts traffic to your site. The more brand mentions you get on social media networks, the better the chance of conversion. You will also give your customers a better user experience through constant feedback which promotes customer loyalty.

About The Author

Lalit Sharma is an experienced SEO expert who runs a SEO business called Ranking By SEO. His specialization is in link building techniques and other SEO activities. Check out his Twitter and Google+ accounts, and of course, don’t forget to step by his blog.

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