The 10 Social Media Marketers You Should Be Following On Twitter

On 08.09.2014, by

The social media marketing industry is so full of different voices spewing often-conflicting and often-rehashed opinions. Trying to figure out which ones to listen to and which to ignore can be tough. In this article, we give you a master list of the current social media marketing elite – in our opinion, the only voices you should be listening to. Follow these social sales gurus on Twitter to get regular, free advice on the latest social media marketing trends, tips, and traps.

These are the top 10 social media marketers to follow on Twitter right now.

Gary Vaynerchuk1. Gary Vaynerchuk (Co-founder and CEO of Vayner Media)

Gary Vaynerchuk is the consummate Internet and social media whiz kid. While working in his father’s liquor store in New Jersey, Vaynerchuk realized the importance of e-commerce. He then created and Wine Library TV, both of which garnered millions of fans. In 2009, he co-founded VaynerMedia, a marketing agency that works with Fortune 500 companies such as PepsiCo, GE, and the NY Jets.

Follow Gary Vaynerchuk on Twitter (@garyvee) – to get tips on social media marketing and insights into the inner workings of the online marketing world. He tells you what has worked for him and his businesses, what he has seen work for others, and how you can make social media work for you. You can also subscribe to his email newsletter and read his most recent book JabJabJab, Right Hook: How to Tell Your Story in a Noisy Social World.

Gary’s Twitter account stats:

  • Tweets: 118.000
  • Photos/Videos: 1.438
  • Following: 7.312
  • Followers: 1.080.000
  • Favorites: 362


Jeffrey Hayzlett2. Jeffrey Hayzlett (Host and Contributing Editor at Bloomberg Television)

A world-renowned leader in marketing, online sales, public relations, and business, Jeffrey Hayzlett is a social media marketing expert whose opinions you should be tuning into. Hayzlett is a former CMO for the Eastman Kodak Company, where he worked closely with Kodak Chairman and CEO Antonio M. Perez. Today, Hayzlett runs his own show as CEO of The Hayzlett Group.

Jeffrey Hayzlett is a renowned public speaker on management, innovation, customer service, social media and mobile marketing, online marketing, and leadership. He is also the author of two business books: The Mirror Test: Is Your Business Really Breathing? and Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits. Get nuggets of Hayzlett wisdom(@JeffreyHayzlett) for free by following his Twitter feed.

Jeffrey’s Twitter account stats:

  • Tweets: 26.600
  • Photos/Videos: 1.002
  • Following: 54.300
  • Followers: 64.400
  • Favorites: 33


Ekaterina Walter3. Ekaterina Walter (Co-founder and CMO of Branderati)

The first female on our “top 10 social media marketers to follow on Twitter” list is this social media maven, writer, bestselling author, business executive, and international public speaker.

Ekaterina Walter has helmed strategic and marketing innovations for companies such as Accenture and Intel. Her writing is regularly published in leading print and online publications such as Forbes, The Huffington Post, Entrepreneur, and Fast Company. She has been featured on Fox News, ABC, CNBC, NBC, the Wall Street Journal, and First Business Chicago. She received a 2013 Marketer of the Year honor and was #3 on The World’s Top 40 Social Marketing Talent in 2014 list curated by Forbes. Clearly, this lady knows what she’s talking about.

Follow Ekaterina Walter(@Ekaterina) on Twitter and get the links to her incredibly perceptive and helpful articles, as well as announcements on free ebooks, webinars, and other social media marketing resources.

Ekaterina’s Twitter account stats:

  • Tweets: 22.300
  • Photos/Videos: 363
  • Following: 133.000
  • Followers: 136.000
  • Favorites: 13


Rand Fishkin4. Rand Fishkin (Founder of Moz)

Rand Fishkin was the co-founder of SEOMoz, one of the most successful and most well-known SEO resources of all time. SEOMoz became so big that Fishkin decided to turn it into a company and renamed it Moz. Today, Moz is one of the top providers of online marketing tools and services on the Internet.

Fishkin has since stepped down from his role as CEO at Moz to concentrate on personal projects, including a forthcoming book on startup marketing. Find Fishkin on Twitter(@randfish), where he regularly shares his observations on the state of the online marketing industry and tips on how to use social media marketing to your best advantage.

Rand’s Twitter account stats:

  • Tweets: 22.600
  • Photos/Videos: 432
  • Following: 117
  • Followers: 190.000
  • Favorites: 740


Joe Pulizzi5. Joe Pulizzi (Founder of Content Marketing Institute)

Joe Pulizzi refers to himself as the “poster boy for content marketing” and that’s not an unfair description. With his colorful personality and breadth of experience, Pulizzi has become one of the top social media marketing experts today. He is also a renowned keynote speaker, writer, and author. His books Get Content, Get Customers and Managing Content Marketing are musts for anyone trying to create a content marketing plan. His latest book, Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less, was named one of the five must-read business books of 2013 by Fortune magazine.

Follow Joe Pulizzi(@JoePulizzi) on Twitter for links to articles with titles like “7 Thoughts That Will Change Your Content Marketing Strategy” and tips such as “at events… pass out beer bottle openers [instead of business cards]”.

Joe’s Twitter account stats:

  • Tweets: 12.900
  • Photos/Videos: 95
  • Following: 20.000
  • Followers: 55.700
  • Favorites: 27


Brian Clark6. Brian Clark (Founder and CEO of Copyblogger Media, LLC)

No “top 10 social media marketers to follow on Twitter” list is complete without the indefatigable Brian Clark. If you’re a blogger or a social media marketer or a content producer, then you’ve probably heard of (if not already reading) the website CopyBlogger. Brian Clark, the genius behind this amazing and essential content marketing resource site, has been teaching people how to grow their businesses by creating powerful content since 1998. CopyBlogger was born in 2006. From a one-man show, CopyBlogger has grown into a full-fledged software and training organization serving more than 100,000 customers.

Follow Brian Clark(@brianclark) on Twitter for fresh and free online content marketing strategies, the latest in content marketing trends, and answers to your content marketing questions.

Brian’s Twitter account stats:

  • Tweets: 29.000
  • Photos/Videos: 184
  • Following: 295
  • Followers: 168.000
  • Favorites: 646


Dharmesh Shah7. Dharmesh Shah (Co-founder and CTO of HubSpot)

Before starting HubSpot, the #1 inbound marketing and sales platform in the world, Dharmesh Shah was the founder and CEO of Pyramid Digital Solutions, which was bought by SunGard in 2005. Apart from his role as co-founder and CTO of HubSpot, Dharmesh is also the founder of, a top-ranked startup blog with more than 350,000 unique community members. He is also the co-author of several books: Inbound Marketing: Attract, Engage, and Delight Customers Online and Inbound Marketing: Get Found Using Google, Social Media, and Blogs. He is an active angel investor, lending his support to more than 40 startups.

For daily updates and tips on startups and inbound marketing, follow Dharmesh Shah(@dharmesh) on Twitter.

Dharmesh’s Twitter account stats:

  • Tweets: 13.300
  • Photos/Videos: 54
  • Following: 889
  • Followers: 236.000
  • Favorites: 133


Jeff Bullas9. Jeff Bullas (CEO of Pty Ltd)

Jeff Bullas is a social media marketing blogger, a content marketing strategist, and an international speaker on digital and social media marketing. He was in Forbes’ Top 50 Social Media Power Influencers list in 2013, the Huffington Post Top 100 Business Twitter Accounts list, and LinkedIn’s 25 Social Media Experts You Need to Know list. On Forbes’ The World’s Top 40 Social Marketing Talent 2014 list, he was #8. His blog receives more than 4 million visitors a year and his SlideShare presentations have been viewed more than half a million times. There’s no denying that Jeff Bullas is one of the power players in the online marketing world.

Follow Jeff(@jeffbullas) on Twitter for advice on how to optimize your online personal and business presence, how to use digital marketing successfully, and how to “get found” in a crowded web.

Jeff’s Twitter account stats:

  • Tweets: 186.000
  • Photos/Videos: 144
  • Following: 160.000
  • Followers: 257.000
  • Favorites: 30


Brian Halligan9. Brian Halligan (Co-founder and CEO of HubSpot)

One of the leaders behind the content marketing industry, Brian Halligan is a business executive, a bestselling author, and a senior lecturer at the Massachusetts Institute of Technology. Before starting HubSpot with Dharmesh Shah, Halligan was the Vice President of Sales at Groove Networks and a partner at Longworth Ventures. He is the author of Marketing Lessons from the Grateful Dead and co-author of the Inbound Marketing books with Shah.

Learn from this marketing virtuoso by following his tweets(@bhalligan) on marketing, social media, business, and management.

Brian’s Twitter account stats:

  • Tweets: 7.326
  • Photos/Videos: 198
  • Following: 2.620
  • Followers: 39.400
  • Favorites: 210


Pam Moore10. Pam Moore (Founder and CEO of Marketing Nutz)

Rounding out our top 10 social media marketers to follow on Twitter is the self-styled “marketing nut” Pam Moore, a consultant, speaker, and social business leader with more than 15 years of experience in social media, conversion optimization, and digital marketing. Pam Moore was ranked by Forbes as one of the top 10 Social Media Power Influencers in 2012 and in 2013. She works with Fortune 100 companies as well as with startups, helping them grow new markets, build brand awareness, and smash their competitors.

Follow Pam Moore(@PamMktgNut) on Twitter where she regularly dishes out tips and tricks on building tribes of brand evangelists, streamlining processes, and eliminating random acts of marketing.

Pam’s Twitter account stats:

  • Tweets: 92.100
  • Photos/Videos: 1.321
  • Following: 132.000
  • Followers: 220.000
  • Favorites: 501


How many of them were you already following? There are 10 people so you can rank yourself on a scale from 1 to 10. If you’ve got a 10 Congratulations you definitely know your stuff. If you’re into Social Media Marketing you’re on the right track to success. If you didn’t score a 10, no problem, now you know what you were missing. Start following them and see the difference.

Why should you follow them and not someone else?

Of course you are free to follow whoever you want and the great thing about Twitter is that it lest you follow as many people as you want. Though if you want quality not quantity these are the people to follow. Besides the obvious fact that you’ll read amazing ideas and insights from each and every one of them, if you have something good and interact with them little by little you never know who might help you on your road to success!

Stop wasting time and concentrate on surrounding yourself with the people that matter and know what they’re doing. Some of their know-how will definitely rub onto you and you’ll soon start thinking and acting like a successful entrepreneur. Just check their stats and see how many thousands of tweets they each have, imagine the amount of good information that you are missing. Start paying attention!

Note: All account stats are from 8.9.2014, depending on when you read the article they might vary slightly.

One comment

  1. Brenda says:

    Great post guys, I believe this list will definitely be helpful to all those who are looking for experts to follow on Twitter.

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